In today’s episode I am talking all about LinkedIn and specifically exactly what my LinkedIn strategy is and why I think if you are in a B2B space, it is the most important social media platform you can use.
Time Stamp01:16 The dos and don’ts of using LinkedIn for business development and outreach 01:29 Treating LinkedIn as a sales funnel 03:16 Finding who your ideal target customer is on LinkedIn05:05 Strategic posting on LinkedIn05:50 Investing time into LinkedIn on a regular basis 06:30 Keeping your connections clean 07:26 The balance of 80/20 and what that means
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