In today's episode of the Agency Accelerator Podcast, I’m really excited to have this week's guest, Lucy Snell with me. We’re talking everything to do with business development and some of the dos and don'ts of things you should be doing in your agency and shouldn't be doing in 2021.
01:05 Lucy introduces herself and her background
02:55 Lucy explains how she decides on what advice to provide businesses she works with
05:22 Why business development is a longterm game
09:42 Trends that happened for agencies in 2020
12:31 The difference between an agency that really succeeded last year and an agency that has stumbled or even failed
16:34 Using email as a tool for business development
20:46 The ‘Client Service Hamster Wheel of Doom’
22:17 What agencies should be doing this year from a business development perspective
25:27 Finding things that work and engage with your target audience
27:50 Things that agencies should not be doing this year from a business development perspective
32:30 The ‘Mastermind Group Coaching’ programme
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