How powerful are customer video testimonials in helping win new clients?
In today’s episode of The Agency Accelerator Podcast, I’m joined by Adam O’Leary from TrustScout. We talked about both his entrepreneurial journey and also the value of getting video testimonials from existing customers to help you win new customers.
Adam shares some of his experiences and key learnings as he has grown his agencies, including what he believes every entrepreneur should focus on and how to get rid of all that other stuff that can be just a distraction!
We also talked about video testimonials: how to get video testimonials from your customer, when you should ask your customer and why video testimonials are such a powerful way to quickly build trust and credibility.
Here’s a glance at this episode…
Adam’s journey in the entrepreneurial world
The importance of testimonials videos in the buyer’s journey
The difference between written testimonials and video testimonials
The best time to ask your client for a video testimonial
Tips on what kind of questions to ask in video testimonials
How to maximise the use of video testimonials in your marketing
How to make video testimonials authentic
How you can use TrustScout software in your agency
The good and bad of running an agency
How Adam finds the balance in running two businesses
The importance of fully automating as much of your business processes as possible
Tips in running an agency
Adam O’Leary’s advice to his younger self
“ I think what puts people off is they think they have to create highly produced videos. But sometimes the rawer, the more real it looks and therefore people are more likely to believe it.” – Rob Da Costa
“ There are really only two things in your business that you should focus on: traffic or sales.” – Adam O’Leary
“..try fast and fail fast” – Adam O’Leary
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Useful links mentioned in this episode:
- Live Masterclass: “How to Easily Fill Your Sales Pipeline With High Quality Leads in The Next 90-Days or Less!”
- Get in touch with Adam O’Leary: LinkedIn, TrustScout
- Video: Rob Da Costa’s YouTube Channel
- Get in touch with Rob at firstname.lastname@example.org