How long does it take for a new lead that comes into your agency to be converted into a client?

This is such an important number to know (yet few do) so in this episode, I’m going to explain why understanding this time to conversion is so important and what you should do once you know this number.

I think that you’re going to be really surprised at how long the typical sales cycle is so I’m going to give you a tool to help you work this number out for your agency.

So, in today’s episode of The Agency Accelerator Podcast, I will answer one of the most important questions to know: How long does it take to convert a lead to a loyal customer? And what are the tools, techniques and marketing strategies that you can implement to help move people through your sales funnel?

Here’s a glance at this episode…

[2:08]

The most common marketing mistake for agency owners

[3:18]

Why you need to nurture and educate your leads

[4:01]

The importance of knowing your time to conversion number

[4:59]

Using your marketing to stay front of the mind with your target audience

[6:54]

Three stages in developing a relationship with your leads

[8:09]

Why building your email list is important in reducing your time to conversion

[8:57]

Rob’s advice to his younger self

[9:37]

What is education-based marketing?

[10:41]

Tips to focus and add value in your content

[12:29]

How to come up with ‘killer content’ for your agency

[13:39]

The real reasons why clients come to you

Quotations

“You need to have a way of consistently being in front of your target customers so that when they have a need, they know that you’re the person to talk to because they understand who you are.” – Rob Da Costa

“80% of your content should be all about providing value. And, of course, to do that you need to really understand exactly who your ideal target customer is” – Rob Da Costa

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Useful links mentioned in this episode:

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