Top 3 reasons why a business engages with a coach

I read an interesting article recently on a survey of businesses and why they engage with a coach.  The top 3 reasons are:

  1. To help the business transition and grow
  2. Act as a sounding board
  3. Address behavioural issues in a business

I can definitely concur with this – they are the main areas I focus on when working with clients in Brighton, Sussex and London.

The article said that the average coaching assignment is between 7 to 12 months and that the client has to have a strong desire to change/move their business forward.  Again, I concur.  As I tell clients “you can take a horse to water but you can’t make it drink.” So clients have to want to change and those who are ‘blamers or victims’ seldom benefit from coaching.

I stopped calling myself a business coach because I realised that clients need different things at different times (as the above report suggests), a business coach to help make big decisions and plan, a facilitator to help drive management teams forward, a mentor to advice and an advisor to act as a sounding board and sometimes even a friend to provide a safe environment to let off steam!

Whatever your situation, I strongly believe that every business should seek this external support and with various government funding grants available, it makes it more affordable than ever.

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