Southerly is a London-based content marketing agency who was introduced to Rob via the Growth Accelerator Programme.

The coaching work started by capturing the short, medium and long-term vision and turned this into a yearly strategy and action plan. The value of defining a long term vision of the business gives the organisation a road map and focus, and helps identify the key priorities along this journey. Businesses without it can meander and stumble their way along and eventually feel frustrated at constantly taking two steps forward and one backward.

For Southerly, this process highlighted a number of gaps, for example defining Southerly’s values. To this end, after the initial 1-2-1 coaching with Shelley had started, Rob ran a series of workshops with the wider business. One of these focused on defining the company’s values and embedding them into the business. This was delivered via a fun and interactive afternoon of group working and presentations, ending with the delivery of three values: “Human”, Spark” and “Illustrate”.

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