Does your agency have a robust SEO and backlink strategy in place?

If not you should, and in this episode of The Agency Accelerator Podcast, I am joined by one of my clients and one of The Self-Running Agency Group members, Richard Kennedy, who explains why SEO and a backlink strategy is a must.

Richard runs an e-commerce SEO agency, Arken Marketing.  Arken helps SME e-commerce businesses grow and compete against the big players in the market, by utilising effective SEO.

Richard shares how he started Arken Marketing and how he helps SME e-commerce businesses grow and compete using SEO and backlink strategies

Here’s a glance at this episode…

[1:11]

Backstory in building an SEO agency and Richard’s future aspirations for Arken Marketing

[4:24]

How to figure out your niche when starting up an agency

[6:36]

Tips in niching down your business

[9:17]

Defining SEO in a broader context

[10:37]

What are the advantages of using SEO over PPC?

[11:56]

The importance of being ranked organically

[12:24]

Why SEO is an effective strategy for your business

[13:05]

Benefits of link building for your website

[14:14]

Understanding link building, domain authority rankings and backlinks

[17:21]

How to implement link building strategies

[19:11]

How to distinguish a good backlink from a bad backlink

[22:21]

What is the deciding factor if a link is worth pursuing or not?

[22:50]

Tips in creating SEO strategies for your business

[24:11]

What is the ‘dream 100’  system?

[26:19]

How to build good quality and trustworthy website

[29:26]

Why ‘focus’ is important for your business’ SEO strategy

Quotations

“I don’t want to be too big, but I’ve always wanted it to fuel my other projects.” – Richard Kennedy

“…not every business defines its success by how big it is or how fast it grows.” – Rob DaCosta

“We only work with people that we want to work with and they want to work with us and it’s made it a whole lot easier in the long run in the short term.” – Richard Kennedy

“..the website needs to be trustworthy… approachable… Having good content makes everything so much easier.” – Richard Kennedy

“..you just can’t replicate success through copying.” – Richard Kennedy

“..building your dream 100 list is actually one of the systems that we teach in The Self-running Agency Group.” – Rob DaCosta

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Useful links mentioned in this episode:

• Richard Kennedy-LinkedIn; Arken Marketing
• Got questions for Richard? Email him at richard@arkenmarketing.com.uk
• Rob Da Costa’s YouTube Channel
• The Self-Running Agency Implementation Group
• Get in touch with Rob at robert@dacostacoaching.co.uk