Agency Pricing, Margins And Profits with Marcel Petitpas

  • Home
  • /
  • Blog
  • /
  • Podcast
  • /
  • Agency Pricing, Margins And Profits with Marcel Petitpas

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!

Time Stamp

[1:17] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.

[1:51] The importance of focusing on agency pricing and profitability.

[4:18] At what stage of an agency’s growth should they start implementing time-tracking systems?

[6:55] The importance of understanding your business processes.

[8:05] Pitfalls and tips to early prospect discussions

[13:55] How to maximise profitability of a project

[16:18] How to calculate Adjusted Gross Income (AGI)

[18:47] What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.

[25:04] How to make team members more commercial

[28:27] How to implement the Agency Profitability Flywheel in your agency

[33:05] A business paradox: Slow down to speed up

[33:43] What are the best strategies to raise your prices

[35:25] The ideal approach for value-based pricing.

[36:00] Word of advice: “Say YES to things that scare you!”


“When I ran my agency (we’re talking 15 years ago), we did many things wrong, but one of the things we did right was time tracking.” – Rob Da Costa

“Just say yes to things that scare you and you’ll be fine.” – Marcel Petitpas

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider the rating and review my show! This helps me support more people — just like you — to move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.

Useful links mentioned in this episode: 


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}