In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!

Here’s a glance at this episode…

[1:02] 

Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.

[1:40] 

The importance of focusing on agency pricing and profitability.

[4:11] 

At what stage of an agency’s growth should they start implementing time-tracking systems? 

[7:06]  

The importance of understanding your business processes.

[8:05] 

Pitfalls and tips to early prospect discussions

[14:02] 

How to maximise profitability of a project?

[16:27]

How to calculate Adjusted Gross Income (AGI)?

[19:07] 

What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.

[25:20]

How to make team members more commercial

[28:51] 

How to implement the Agency Profitability Flywheel in your agency?

[33:32] 

A business paradox: Slow down to speed up

[34:14] 

What are the best strategies to raise your prices?

[35:58] 

The ideal approach for value-based pricing.

[36:34] 

Word of advice: “Say YES to things that scare you!”

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