Back in 2019, I decided to start my own podcast. I have quite a lot to say about the agency world so thought it would be a great platform for me!

3 years later and over 100 episodes in, I thought I would share with you what I have learned and why podcasting might be a great marketing strategy for your agency.

This is episode 1 in a special 3-part series on podcasting.

Time Stamp

[01:40] The average number of podcasts someone creates before they give up is 7! 

[02:10] 8 reasons why podcasting is a great marketing strategy

[02:28] 1. Podcasts are easy to consume

[03:04] 2. It’s a great way to build your audience and build KNOW-LIKE-TRUST

[03:41] 3. It’s not expensive to start a podcast

[04:00] 4. Use guests as a way to grow your audience

[04:58] 5. Position yourself as an authority in your industry

[05:40] 6. It doesn't take a ton of time to produce a podcast

[06:25] 7. It’s fun and you will learn from your guests

[07:00] 8. Podcasting is still in its early days so it’s a great time to get onboard

[08:20] 9 lessons I have learned over the past 3 years

[08:24] 1. Know WHY you are creating a podcast and what you want to achieve

[09:19] 2. Be very clear about who your target listener is

[09:27] 3. Tackle their pains in each podcast episode

[09:40] 4. When recording an episode, imagine you are talking directly 1 on 1 with your listener

[10:13] 5. Don’t give up - keep at it even if you feel like no one is listening!

[11:12] 6. Have a plan to promote your podcast

[11:50] 7. If you use social media to promote your podcast, make sure the post itself, adds value (even if they don’t listen to the podcast)

[12:24] 8. As soon as you can, delegate/outsource the mechanics of producing your podcast

[13:20] 9. It is hard to get decent analytics for your podcast

Quotations

“The average number of podcast episodes some produces before they give up is 7!” - Rob Da Costa

“Podcasting is still in its early days and like the wild west, so it’s a great time to get started” - Rob Da Costa

“Podcasting is a great way to build and leave your legacy” - Rob Da Costa

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