Podcast Guesting as a Marketing Strategy for Agency Owners with Alex Sanfilippo

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In part 2 (of 3) of this special series on podcasting we are discussing why guesting on other people’s podcasts is such a smart marketing strategy. Alex Sanfilippo joins me to explore how to identify and approach podcasts that you would love to guest on, as well as some Do’s and Don’ts. I learned a lot during this interview so I know you will too!

Time Stamp

[01:30] Introduction to Alex Sanfilipo

[03:08] Why is guesting on other people’s podcasts a good marketing strategy? And why are many big brand social media platforms jumping on the bandwagon?

[04:45] Why do people listen to podcasts?

[05:55] How do you find podcasts to potentially guest on?  Find your WHY first

[07:41] Where to find podcasts to reach out to

[08:40] Talk to your customers about what they listen to

[09:13] Some Do’s and Don’ts of reaching out to podcasts you’d like to guest on

[09:58] 1. Lead with value

[10:58] 2. Make a meaningful request with clarity of what you can add

[13:04] 3. Offer credibility (e.g. mutual connections)

[13:35] 4. Mention you will share the episode

[14:02] 5. Make it easy to say NO (to ensure you hear back)

[15:15] Do your reach first!

[18:41] Make sure your bio is relatable to the audience the podcast targets

[20:47] How do you measure the success of a podcast?

[23:38] Podcasts are great for building KNOW-LIKE & TRUST

[25:30] Create an intentional plan when starting out in your podcasting journey

[26:40] Services to support with podcast guesting

[28:17] What advice would you give your younger self, just starting out in business?


“Know your why first, before you start reaching out to podcasts to guest on” - Alex Sanfilippo
“Lead with value first - be a person of value not of profit!” - Alex Sanfilippo
“Podcasting is about creating legacy rather than instant wins” - Rob Da Costa

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 Full Episode Transcription

Guesting on other people's podcasts is such a smart marketing strategy, and that's what we are talking about in today's super action-packed episode of The Agency Accelerator. I have a fantastic guest with me who shares a ton of super valuable, insightful advice. I learn a lot on this podcast. I know that you are going to, so we explore why this is such a good marketing strategy. We talk about how to identify the right podcast for you to reach out to and how specifically to do that.

Outreach will then talk about how to measure the success of the outreach programmes and some dues and don't so, as I say, a super valuable episode and let's get on with the show. I'm Rob Da Costa and this is The Agency Accelerator podcast as someone who has stood in your shoes have started growing and selling my agency, I know just how it feels during the ups and the downs of agency life. So this podcast aims to ease your journey just a little by sharing my and my guest's experiences and advice as you navigate your way to growing a profitable, sustainable and enjoyable business.

So welcome everybody to today's episode of The Agency Accelerator podcast. Today we are in part two of a three-part series, all about podcasting, and today specifically, we're talking about guesting on other people's podcasts as a court marketing strategy for your agency. And there's no one better to join me to talk about this than Alex Sanfilippo, who is at the centre of the podcasting world right now. Alex started his first business at the age of 10, selling news golf balls in his neighbourhood, and since then he has been the typical entrepreneur, trying his hand at several things, including real estate technology, aerospace, blogging, public speaking, coaching and finally, podcasting.

And he is the host of the top-rated podcast Podcasting Made Simple. He's also the founder of Pod Pros, a software company that focused specifically on the podcasting industry, which includes services like Pod Match, which I use to match potential guests and hosts as well as podcast S. O. P, a project management tool that helps podcasters keep up with the episode releases. So welcome, Alex, that is a lot of different things. I'm out of breath just saying that. So how do you manage to juggle all of those priorities?

Rob, thank you so much for having me first off. And, um, it sounds like a lot, but since we've launched Pod Pros is the parent organisation for Pod Matching podcasts S O. P. Those are the only things I do these days. And then, yes, I have the podcast as well, but that's kind of my DNA. I feel like you have to behave a podcast to be in podcasting. I like to think that at least so I make sure that I keep up with that as well.

But everything I did in my past kind of led me to where I am today. Um, but I'm very structured, very intentional with what I do with my time. And it's just strictly the podcasting world these days for me. Yeah, well, a great place to be. I think it's, um, such a growing area and perhaps one of the last sort of Wild West of marketing in terms of its sort of maturity. So today our focus is on being a guest on other people's podcasts as a key marketing strategy for our audience of marketing agency owners So can I just ask you a big, broad question to start with?

Like why do you think this is a good strategy? Well, first off, you kind of just mentioned. I like that. You call it the Wild West, right? It's still like the final frontier of content at this point. If you want to say that. And I think that it's a great opportunity right now, specifically because of the amount of growth we're seeing in podcasting right now, there are all these big-name companies. Just this morning I heard that on Twitter someone found in their code they are planning on adding a tab, which is all rumoured at this point.

But somebody found the code for it that they're rumoured to be adding a tab for podcasting. So that's Twitter. I know that Youtube just hired a director of podcasting. Netflix hired a director of podcasting. Like all these different companies are kind of jumping on board with this. And at the end of the day, they're not interested in you and me, Rob and I mean The Accelerator. The Agency Accelerator is a great show. Podcast made simple, the right show, but thereafter the Joe Rogan's of the World that the giant celebrities, they're starting their podcast.

That's what they're after. But those tools and the listenership overflows into what we're doing as well. So right now, at an unprecedented rate, we are seeing so many people start to listen to us. Podcasts have never listened to before. It's interesting. I just talked to somebody who is on my team. She had never listened to a podcast before, didn't even know how to. I showed her how to do it. And now, she says, I can't stop listening to just tons of podcasts, and that is very common. That's not just among just a handful of people that's on a global scale.

Podcasting is starting to take over in many ways. I think it's a great opportunity on either side of the mike as a host or as a guest because so many people are listening. And there was one more thing. I'll mention drama passed back over to you. There was a recent report done by convincing and convert, which is a credible source. You can look them up. They did. I don't know how many people were in this poll, but it was thousands. They were asking podcast listeners why they listen to podcasts, and over 50% said they listen with the intent of learning something new.

They want to increase their knowledge. They want a better understanding of the world around them, and I found that to be a really interesting thing. So if anyone's in the space of educating somebody, whatever, whether it's about their company, whether it's about I don't know schooling education, right, those things specifically, there's a lot of benefits right now to be in this space. Yeah, and I think podcasting is such an easy, digestible medium to learn from it's a certainty you can do it on the move. You can do it at the gym, which is when I listen to podcasts when you're driving or sitting on the train.

And it's certainly easier to digest than it would be reading the equivalent text on a blog or, you know, even watching a Youtube video. So I feel like that for me is one of the reasons why I want to get into it. So let's talk about some of the mechanics, so if I sort of thing right. Okay, some being a guest on other people's podcast is a really good strategy because I can get in front of their audience and I can teach them something and demonstrate that I know I'm talking about and hopefully they'll link back to me.

How do I go about doing that? How do I even find those podcasts? And you know what? Some of the ideas that they should think about when they're doing this. Yeah, I think the first thing. It's an insightful question. I'm glad you asked that. The first thing that always comes to mind is for me. If I'm going to jump on people's podcasts, I need to know why I'm doing that and have that specifically clear. Because one thing that people realise is if they're new to podcast guesting land like you're going to, you're going to step into this world.

There are a lot of shows that would love to have you, but here's why I say that I have comedy shows all the time wanting me to be on the show. Uh, right between you and me and everyone listening. I'm not that funny, so I know I'm not going to do well there. Um, I enjoy playing soccer. So sometimes soccer podcast. Want me to come on and talk? And I'm not like a professional anything like that. But here's the thing. If I just start going on all these podcasts, I'm going to use all of my time doing this with little to no benefit at all.

Now, if it's a hobby and people just want to do it for fun, that that's great, then by all means do that. That's a great thing. It's fun to add value to somebody. But I think the most important thing that we need to do is it needs to start with us and determining really why we want to do this. And as soon as you determine why then you start identifying the shows that you say are ideal. Even if you start from like the really big shows, I mean, I do not recommend going after, like the million-plus shows and trying to be on those you'll hit your head against the wall for years before you have any lead on that.

But you can look at them and say, you know what? This show is a great mould of what I'm looking for. Can I find smaller, more boutique shows that fit this same mould that is like this model because it aligns with my wife when you can identify these things. That's kind of my opening to it. I think that's where you begin is by starting to find these things. And you can do this a lot of ways, like actually getting into the practical side of, like, Where do you find them?

Uh, Pod Match. I'm not going to plug that too much, but our services are specifically designed to do that. That's a really helpful tool for a lot of people there. And Rob, you can do whatever you want with that. But another way is you can just jump on social media, start asking your connections. Has anyone heard a show that talks about this? People love podcasts in the world today. Wherever you post on social media, someone is going to tag a host that fits what you're looking for. As long as you get good at explaining it, even just in some of your content, you might be able to directly connect with them right there, through LinkedIn, through Facebook, through Instagram, wherever you choose your poison.

You know, social media these days, but you might be able to find those people easily doing that. And then you start a conversation from there. Yeah, sure. So I mean for sure we'll put a link to Pod Match in the notes because that is a great source. I think once you figured out the kind of podcast you want to be on and the kind of topics you can talk about, then going to a source like a Pod Match is great. But you need to get that first bit, right?

First of all, and, of course, the other thing you can do is go and ask. Like you say, Ask your audience. If you've got a customer base, go ask them. What podcast do they listen to? Because at the end of the day, you want to. If I'm a Marketing Agency Owner, I want to find more people like my customer. So if I find the podcast that they listen to, then I'm gonna by default, by definition, reach more of those. I don't target customers. I think that's brilliant.

By the way, ask your customers that you currently have what they listen to. That's a really good lead right there. Very smart. I like that. Yeah. So okay, let's imagine. Now I've got my shortlist, my dream 50 podcasts that I want to be on. What can you talk us through some, perhaps, and dues and doubts of how to outreach to them. And what are some of the ways I can do it? Yeah, this is important because this makes or breaks a deal. I had somebody email me just yesterday, Rob, and they told me that they need to find more podcasts because they only get on 3% of the podcast that they're pitching to be on.

And I was my response to them. I try to be as respectful as I could, but I'm like if if you're only getting on three out of 100 then the problem is what you're saying to them, not the podcast itself, right? That's just something isn't right. So I think it's really important that you get this right and its pitches, I believe, kind of like a terrible word. But that is technically I guess the industry standard of what you're doing. You're pitching saying I want to be on your show.

Here's why and so I find a few key things that I'll just quickly run through. Rob, number one is to lead with value. That is absolutely the first thing. I think you can only leave with value if you listen. If you dive in a little bit. A perfect example. This is Rob when you and I start talking about having me on the show. The first thing I did started listening, and I give you a complimentary for this. Anyone who's listening, who is just now starting to join the show, go back to February 3rd 2022 listened to Rob Solo's Episode about How and Why He Started a Four Day Work Week.

Super insightful. It's something that I aspire to be like. I think it's an incredible episode. We want you to listen to it, but right there what I just am, I lead with value like that. That is the Valium saying, Hey, I like your show. There's something about it that's good. So you wanna make sure that you're starting that way. Not saying I want to be on your show because I have someone I want to talk to. I want to grow my business. I this I that you don't want to do that.

You want to start with that leading with value. And from there you make a meaningful request. Something else I find is a lot of people. When they get that part right, they never actually specifically make an ask. So if Rob you're receiving an email for me and it's like, Well, what does this guy want? That shouldn't be the case. You need to know what the person wants. So for me, a meaningful request means I want to be on the show. But I also know what I want to add to the show.

So when Rob was starting this series that we're in right now I saw that he started the series. I said, Oh, my meaningful request is I'd love to be on the show because I can add value in this podcasting space. It was a natural fit. Now, whether he said yes or no, that's up to him. But I wasn't saying I want to talk about skateboarding, golf the sun, right? Like I'm not talking about them saying, Hey, I see you in this series. I think I can add some value to that space.

Sorry to interrupt you, Alex, but even worse, because I think this happens all the time. I'm not telling you how I can flog my product to you. Your audience, you know, so that it's not even about talking about a different topic. It's sometimes people just don't understand that they've got to lead with a value that they think. If I'm coming on your podcast, it's giving me a 30-minute free advertisement to sell my business to sell my product. And of course, that doesn't work. You're never gonna get past the first hurdle.

You you're going to end up that 33% if that's what you do. Yeah, I'm glad you brought that up. That's so important. And for me, I don't know if you've had this happen. Have you ever had anybody who kind of broke through and you just couldn't use the episode on your show? Yes, I don't. I won't. I won't name it. It was a bit mortified because this was someone that had done a good for their P. R. People have done a really good pitch, and I don't know whether I just caught this person on a bad day, but they were dull.

They didn't add any value, and I was and they just kept trying to sell their business. And I got off that corner. I thought I can't use this because I'm going to be doing a poor service to my audience. If I do, Yeah, hopefully, we circle back around to that because I think that's an important part of the topic here. You've got to have value in episode two if it turns into a sales pitch. Rob and I were gatekeepers, this podcast host. We cannot give you access to our audience if it's not helping them like we, they trust us, so we have to be able to do that.

But anyway, I digress, moving right along here. I'll jump back into this real quick after you make that so it's lead with value, make that meaningful request and then offer credibility. So if you know somebody that that person knows or in some circle, you're connected. Just mention that credibility because you don't have to go into your whole bio. Just link out to something about you. People want to learn more. If the host you can say, Here's my website a little bit more about me on the about page but say, Hey, we know this mutual connection I did some work with them previously in many cases, when that happens to me, I'm like, Oh, well, I don't even need to look at you anymore.

I can already trust you. I know you because you know this person. Uh, that's a big win if you can just keep that brief, really short. And the next thing that I find that helps podcast houses just mentioned that you're going to share the episode. If you are, don't lie. Have some integrity. But if you're willing to share it, mention that because there are such a few amounts of guests that are willing to share an episode, that they're on that knowing that up front is helpful for podcast hosts because we want help growing our audience.

We only have our network we're trying to expand it, and with the help of a guest, we can do that pretty easily. And the very last thing I'll mention is to make it easy to say no sales. People don't agree with this, but I would rather hear back than not hear back. So I always end with something like, Hey, no pressure at all. It isn't a good fit, Just let me know. But either way, I'd love to hear from you. Just keep it simple. I want people to be able to say easily, No, it's just not the right fit other than keeping me in limbo forever because that's kind of an annoying thing where you're like, I wonder if I'll ever get on that show.

I'd rather just know now. So those are the five things Rob that I do every time. I'm trying to set up some sort of pitch to talk to a podcast host with such good advice. And I think this will be good advice for people that have never done this before, but also for people that have done it. But perhaps not getting their success in terms of the guest slots and therefore you just need to listen to, Alex said, because it's interesting that I just like you, Alex.

I sit on both sides of this fence. I've been a guest on the podcast and I run my podcast, and I have truly seen the good, the bad and the ugly of this. Like often what I get is I get an unsolicited email from someone saying, I think I'd make a great guest on your podcast. Here's my bio. And then I will always reply by saying perhaps a bit facetiously, but saying which episodes did you enjoy listening to? Because I know they haven't listened to any of the episodes.

And why do you think you can add value to my audience? And again, if they have listened to even one episode, they know who the audience is, and they can answer that question. But a lot of the time when I go back and ask that question, and I've got like, a pre-written email template because I get two or three of these every single day, Um, and half the time I never hear from them again because they're just taking this approach of throwing it out there and hoping some of it sticks, and I think that's a really bad strategy.

So it's a terrible strategy and one funny story with that. I had 11 people reach out to somebody episode did you like? And they responded and they said, Oh, I liked your episode with Fred Durst And they went on to explain about how it's like a childhood hero of theirs. The funny thing is, I never had Fred Durst on my podcast. I had Fred Durst on my podcast, which was about a guy who talks about making great conversations. So not only did they not listen, they lied about listening and got the name wrong.

I didn't that's the only time. I've just never responded like I don't have anything nice to say. And I've always been taught you have nothing nice to say. Don't say anything at all. So I just was like going to let that one slide. But yeah, you're right. There has to be some integrity, and you can tell when somebody listens based on what they say. It's not broad. Oh, I like your voice and I like how long you know There's got to be something specific that they say I like this.

Like when I complimented on the fact that you have you figured out the four day work week like I'm after that I've listened to that. I know that content during that is such an important thing and it doesn't take a lot of effort, does it to spend 10 or 15 minutes listening to a podcast and saying I enjoyed this episode. However, there's another angle to it that I think I could bring to your audience. That's a smart strategy, a smart approach. And I don't think it takes too much effort.

And I just wanted to pick up on one other thing that you said Alex, which is that when you are guesting on someone else's podcast, it has to be a symbiotic win-win for both sides. And the win for the podcast host is that they're getting some great value and some great insights that they wouldn't otherwise have. But it's also the fact that they can potentially reach a larger audience because, as you said, the guests share it, so you just need to be mindful that it is a win-win for both sides.

Yeah, it. It's a huge win-win, and it's weird with podcasting. Rob, you know this. A lot of listeners. They're a very podcast. Listeners are very savvy, and because it's audio, only the rest of your mind starts travelling. You almost don't even need to say your name when you go on a podcast, because people are going to find a way to look you up. Because out of just curiosity, after hearing something, you want to see it somehow and whether that's pictures of somebody or a business. If I never mentioned what I did, I don't think it would change the number of people who go find me still, because that's just what podcast listeners do.

And there's data to show that podcast listeners are savvy. They search. They're pretty smart and a lot of people jump on like you said, to try to sell. But in reality, I find if you just do the opposite and seek to be a person of value instead of personal profit, it takes care of itself in many ways. Yeah, I mean, that's just that there's a nice expression that I use quite a lot which is served, not sale, that I mean, that's true in everything true in all of your marketing.

It's true in being a guest on a podcast. It's true in delivering a presentation or whatever it is, we just need to make sure that we are adding value to our audience. And in doing that, we demonstrate our credibility and our ability to help them beyond the podcast or beyond. Whatever it is that we are doing, um, I want to ask you one thing because one thing that annoys me quite a lot of me getting on my kind of soapbox now is that when I get and you didn't do this, which I think is good when I get a pitch for directly from someone from an agency that's representing them often the bios are talking to me about how they've started multi-trillion-dollar businesses and they're this amazing person, and that often really puts me off. After all, I think you won't be able to relate to my audience, which might be that struggling agency owner or that agency owner with 10 staff, and so that sometimes puts me off.

What's your view on that man? This is such a good point because yes, you're right. That's a big no across the board, and I've done my best to shorten my bio to make it better. I'm always working on it, but I don't need to put the fact that I've made all this money I've done this like that doesn't need to come up because that doesn't add value to anybody I get the perspective is that it adds credibility. But here's the thing for the listenership at that point, they already trust you already have that credibility with them.

Because of example, Rob, you put me on the podcast. Your listeners automatically are already subject to trust me because you trust me. I don't need to sell the fact that I've done all these great things. A man I've achieved so much like I don't need to do that anymore. That's already done. It's like when someone gets on the stage, you don't need to go into any bio at all when you when you're speaking physically on stage because someone has already done that, for you have been pre-vetted everyone their trust, the fact that you deserve to be there.

And I think that, yeah, we need to bring it back down to a human level because sure, if I made a billion-dollar company, it would be hard not to mention it. But that doesn't help anybody. Because not there are so few people that have done that, right. Uh, so you don't need to jump into that. What I could say is I've been in business for 15 years. I have been, like, on the grind for 15 years because people can relate to that. Uh oh. 15 years in business. I know what that's like.

I don't need to mention all the accolades that come with that and I'm in agreement. It needs to be human. It needs to connect with the audience. If you make yourself seem like some supernatural person, you're already creating a disconnect between the people that are listening to the show. Yeah, I think the human aspect of it is probably the bit that bothers me because they're putting themselves up here so far out of the reach of the average listener. Let me just move the conversation a bit and ask you a little bit about, um, how do you measure the success of doing this?

So if I decided that guesting on a podcast was a major marketing strategy for me to build my business, obviously one of the obvious ways of measuring it is. Am I getting on enough podcasts? But how else would I measure the success? Yeah, there are a lot of options here. Depends on how analytics-driven somebody is. You can add something like a UTM to something to see our listeners to this podcast episode coming to my website or landing page. However, as you want them to go, that's one way to do it.

And I started off doing a little bit of that. But I completely stopped doing that because today I just want an arsenal of podcast episodes that I can afford to people without me having to recreate the content. That's a win for me. If I have all the educational material available for somebody, that's great. So example. If somebody that owns a company they've got their your The Agency Accelerator like that's what you do Rob like that's your background, and that's your podcast. If somebody comes to me like, Hey, I've got a small to midsize business I'm thinking about podcast guesting.

What do you think? I'm going to send them this podcast episode. I don't even need to, like, have a long conversation with them. I can just be like here it is. I'm human. I'm going to have a conversation, but having this is super helpful. So for me, it's the available education for people, is how I measure it, and I measure it by do I have the answers to the questions people are asking me through podcast interviews that I've been on If I don't have the answers and I feel like maybe I'm not succeeding as a podcast guest, that's the way I measure.

But again, people can measure so many ways you can say, Here's a landing page. Here's a free tool. Here's a book and just see if things are going that direction additionally, or the assets that come with it or a big win. If I were to buy what you'll probably do for me after this episode, I would spend hundreds of dollars on things that I can share on social media, little clips, having the audio and the video, right? All those things would cost me a lot as a person to do.

But thankfully, Rob, like your great host, that kind of come for free. There are bonuses, and it's like a win-win when they're shared with me. Those are kind of the ways that I track it, the main reason, once again, being the educational material that has access to of me, speaking now, yeah, like this. And that's such a good kind of thought, the way of thinking of this because I hadn't thought of that before. But that is so true that you know you can share, you know, that's what I mean.

It's interesting, isn't it? Podcasting is about creating legacy rather than about instantaneous winds. It's not like I'm going to run a big, you know, Google Ads or Facebook Campaign and get a load of leads from it instantly. It's more about building this legacy, and I guess you know you are doing exactly that when you are a guest on other people's podcasts and you know you get to share those podcasts with the relevant audience members. I'm gonna give you credit for that quote, but podcasting is about creating a legacy.

That's a great quote right there. I'm gonna post on social media. Don't tag your name on it. But I love that, you know, and it develops this no like and trust with people, right? And then the day you can become an expert or seem to be the expert, you're the authority. You have the credibility that's growing just from doing this. A great example. This and I'll share this story that's brief here. Recently, I was looking for SMS marketing tools like I wanted to get into text message marketing, and I found three companies through Google Search, and the next thing I did is I went to the podcast.

I want to see if I can find any podcast about how to succeed with this. One of those three companies had one of their C suite people talking on podcasts. I consumed all of that content, learned it well, bought that product because I felt I could trust them. They give you a lot of free education. I went back just out of curiosity, they were the most expensive of the three options, but they're the ones that were devoted the most of my success through the medium that I love, which is podcasting that to me.

Once again, that's that legacy that's getting created at the moment. They probably here's the thing. They'll never know that I bought their product because of that. There's no way they could ever track that. But that's actually what happened. That's building a true legacy, I believe. Yeah, that's so true. And one of the things I like about the medium of podcasting is that you can start to build relationships with people more rapidly because it's sort of two dimensional, as opposed to like an email or a blog, where you don't hear some voice, you don't hear their personality, and so it's much more one dimensional.

I'm not saying you shouldn't do those things. I'm a massive believer in email marketing, but in terms of building relationships more rapidly in building that low like and trust podcasting, Youtube and all that stuff is such a great way of doing it, isn't it? It is. I couldn't agree more with that. So before we wrap this up. Are there any other nuggets of advice that we haven't touched upon? That you would say to people? Like if they're thinking about building a podcasting guesting strategy, any other piece of advice that you haven't shared?

Yeah. So going back to having that y is just so important. Make sure that you know the direction you want to go in. Additionally, make sure that you figure out the stories that you're going to share. You don't want to share the same thing on every podcast, but you want to have the direction figured out. Building up this plan intentionally is going to be what serves you. The other day I had no objective like no, uh, nothing going into this that Rob would like.

Ask me a question. I try to divert somewhere else. I answered his questions exactly how I heard them, but I make sure I know this stuff. I make sure I have the direction plan of where this can be helpful for people. And like we were saying early on, you got to leave with value. Let the prophet follow, but you've got to leave with value. So I think those are just really some key things. If you want to succeed in podcasting. Yeah, and I've got to say that that's the difference between a good guest and a bad guest.

The good guests listen to the questions, answer the questions, is honest. Bears in mind who the audience is. A bad guest has got their agenda. Bad guests, like a politician, they've got their agenda regardless of what the question is or who experiences it. So just one other really quick question. Um, the Silver Mechanics question really, is that there is just touch upon this. There are several ways that you can have an outreach campaign to get on other people's podcasts. Do you just want to talk a bit about them like doing it yourself, hiring an agency, using places like Pod Match and so on?

Yeah, it's a good point. So, yeah, iPod Match is a service that you can use that will do it. Uh, some people will do it for you. You'll pay a little bit to do that. It has a premium cost, but if you're saying my time is better spent working on my agency then do that by all means. And there are some great podcast booking services out there that will get you on the ideal shows. They'll even help you with that. So if you need extra help, that's a really good thing.

And then, lastly, there's the cold outreach through social media. It's the toughest. It's the gorilla version of it, but it works. If you can get good at it, you can do it well. The one thing that you're gonna want to make sure you create a hot match helps you with this. A booking agency will. But if you're doing it on your own, social media won't have some sort of media. One sheet means having your pictures all ready to go. Have your bios setup have questions you're ready to be asked, give people some ideas for topics that you can cover anything that they would want.

The idea is to have it all right there because if you don't, you are going to play this back and forth game with the podcast host. It will be weeks of Hey, I need this. Hey, I need that. Hey, I need this. Have it all in one place ready to go for them so they can make a really clear decision if they want you or not, and also don't have to bother you too much. Afterwards, you'll have it all in one place, but those are kind of the three big options and that media one sheet is so important to have great advice and everyone should go check out the match because it enables you to put everything you've just explained in one place.

And it also enables you to search for potential podcasts to be found by potential podcast hosts. So it's a good platform, so I'll do your cheerleading for that evening. Just let me ask you my final question. I ask all my guests, which is now. You're not that old, so it can't be that far back for you. But if you need to go back in time and give your younger self just starting in business, maybe not the 10-year-old golf ball collected. But what would be the one piece of advice you would give yourself?

Yeah, you know, I knew this question was coming, but I try not to think about it too much upfront because I wanted to be authentic. And I do ask myself this question regularly, I would tell myself to stop overcomplicating things. I find that I do that a little bit, and I always hold on to this quote by Leonardo Da Vinci. And he just said that simplicity is the ultimate sophistication. If I can learn to keep things more simple and just keep the main thing, I could drive forward a lot faster as someone who naturally, over, complicates things a little bit.

That's the advice I give my younger self because I think I did myself a huge disservice, especially in my late teens early twenties, by just being in this gridlock of constant like perfection, chasing and things like that. So, yeah, keep the main thing and remember that keeping things simple is the right direction to go. A good bit of advice, and I've got to say, sign it back to my four days working week. Um, if I didn't apply that, I wouldn't be able to do it.

And so one of the things I had to do I'm not going to go off tangent on here, but one of the things I had to do when I decided to work four day week is get rid of a lot of stuff that wasn't giving me any value, but I was just comfortable doing it. And so, yes, simplicity. It's really interesting. And I say this so often, but I've asked this question 50 or 60 times now, and I've rarely had the same answer twice. Which is amazing, isn't it?

And for our 100th episode, people can go back and listen to that. I collated 40 guests' feedback into the 100th episode, and we put together a kind of freebie download of sort of inspirational things that people have said. So Alex will be glad to know that no one has said that before, which is great. So if people wanted to find out more about Alex and more about your products and your business, where would they go? So everything I do is that podpros.com has everything I'm involved in the podcast, the software. It's all focused on education, helping people in the podcasting space, but podpros.com and everything I do.

But honestly, what you're doing here with The Agency Accelerator. Rob, this is incredible. I love this. I recommend listeners to hang with you because you're taking place is and I'm going to go back and listen. That 1/100 episode myself. I'm excited to hear that today. Thank you. I appreciate that we will put links to that into the show notes. And I just want to say a huge thank you for sharing, you know, your value and your knowledge. Today, it's sort of giving me some food for thought, And I know it will give our listeners some say, Thanks for joining me today.

So glad to hear that, Rob. Thank you again for having it was truly an honour.

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