Are you struggling to convert leads into prospects, and prospects into customers?
Have you depended on referrals & word of mouth as your only source of generating new business? It might seem like an easy way to win clients, but there are some major flaws to it too (as have been highlighted during this pandemic!).
In this week's episode of the Agency Accelerator Podcast, I talk about why relying on referrals & word of mouth as your major business development strategy can be a fatal mistake, and talk about some key proactive marketing & business development strategies you should always be focusing on.
[1:58] The two major flaws about relying on just referrals or word of mouth
[3:19] Understanding Your Target Niche
[3:54] Identifying your Ideal Target Customers
[4:19] Marketing advice to agency owners
[6:32] Moving your audience through 3 stages of getting to know, like and trust you to buy from you
[7:39} Recognising that the Sales Cycle rarely very short
[8:27] Creating Value-Added Content
[9:35] Taking a Value Selling Approach
[10:11] Converting Leads to Customers
[11:51] An idea for a re-engagement campaign with past clients to generate some immediate business
[13:13] Using LinkedIn as an outreach platform
[14:39] Interviewing Dan Englander in the next week's podcast
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