Supporting SEO Agencies

The Unique Challenges SEO Agencies Face

If you run an SEO agency you'll have a number of pressing challenges:

  1. How do you win more clients?
  2. How do you retain them beyond 6-12 months?
  3. How do you stand out from the competition?
  4. How do you make your SEO services not sound like the dark arts?

I have worked with many SEO agencies to help them grow their profits in a sustainable way, so I am fully aware of the challenges you face. It's tough to win clients but even tougher to retain them, especially since we know it can take 9 months or more before your client starts seeing significant changes in their rankings (and more importantly, increases in enquiries and sales).

So how do you position yourself to look different to your competitors? And how do you find your ideal target customer who will understand how to work with you to deliver great SEO results for them?

This is where a specialist coach who exclusively works with agencies like yours can help you.

Building A Sustainable SEO Agency

If you want to build a sustainable SEO agency with a robust set of products/services and a loyal client base, you need a plan, a clear market differentiation and a fantastic sales & marketing machine that generates a continual flow of new long term customers. Are you clear on how to do this, and do you dedicate sufficient time every month to work 'on your agency'? It may sound like a cliché but it’s true.

What is SEO and how does it work?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.

What is SEO in marketing?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

How can I improve my SEO?

Publish Relevant Content. Update Your Content Regularly. Include Metadata and use alt tags. Have a link-worthy site and work hard to get backlinks to your site.

About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 350 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob?

We've been working with Rob for many years now and over that time he has acted as a 'north star', keeping us on track and guiding us through growing our business. Rob has helped us deal with many challenges, everything from being recognized as a valued partner to clients, to dealing with the inevitable HR headaches. Rob's balanced advice has enabled us to make difficult decisions with confidence and has resulted in a more honed and profitable business

Simon Dunn

Partner, Keen As Mustard Marketing

I worked with Rob to help with the direction, structure and development of my agency. He helped me to define exactly what I wanted from the agency and how I wanted it to evolve. He helped me to develop a vision, strategy and practical plan to build the agency in a way that I wanted - that matched my personal situation and aspirations.

Lloyd Gofton

MD, Liberate Media

As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.

Dan Young

MD, Shed Research

Are we a good fit to work together?