Rob has been a 'critical friend' to me and my business for some years. A couple of years ago he knew I was struggling with defining my services and positioning and that my business was suffering as a result. He asked me one simple question that immediately gave me clarity, direction and a sense of purpose in my business, and set me on the road to my current success, running a business with a six figure turnover, travelling the world doing something I love and get well paid for it. What was that one question? You'll need to work with Rob to find out.