Unlock Your Full Potential With A PR Agency Coach


The Challenges PR Agencies Face

If you run your own agency, it's natural to be immersed in creating exceptional campaigns for your clients. However, you need to allocate enough time and resources to grow your agency sustainably. If your focus is solely on delivering great work for your clients, your agency will suffer in the long run.

To avoid this, you need to prioritise creating a visionary yet practical plan, dedicating time to business development, producing compelling pitches and proposals, and developing a robust set of products/services. Additionally, having an excellent onboarding and retention plan for your clients is vital. You must also manage your team effectively, watch cash flow & profits, and differentiate your agency by creating a clear niche and unique selling points.

By investing time and resources in these critical areas, you can ensure the success and growth of your PR agency in the long term. Don't let your focus on client work cause you to neglect your agency's growth and sustainability. Take a step back, prioritise your agency's development, and create a plan to achieve your goals.

Measuring ROI

Every client you work with wants to know how to measure the success of the PR campaign you are running for them, so it's vital that we talk about and report on OUTCOMES and IMPACT of a campaign rather than the INPUTS (tasks) and OUTPUTS (deliverables).

At the end of the day, the vast majority of clients don't care if you spent 10 hours or 100 hours to secure a piece of coverage, but they do care about the resultant coverage and the impact it will have for their business.

If you want to build a sustainable PR agency with a solid set of products/services and a loyal client base, you need a plan, a clear market differentiation and a great sales & marketing machine that generates a steady flow of new long term customers.

Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? A cliché perhaps, but it’s so true.

What Can You Help Us With?

Having run my own successful PR agency before selling up, i know the sector very well. Not only that but having worked with 100s of PR agencies (including for example, Edelman) over the past 14 years, I have seen what works and what doesn't. I want to help you grow your profits by winning ideal clients, retaining them for the long term and recruiting, developing and retaining the best staff.

What Sized Agencies Do You Specialise In Working With?

I have worked with one-man bands up to agencies like Karmarama. Most of my clients are typically between 2 and 30 staff. That means I am usually working with the business owner and /or senior team to help set a laser focused strategy, win new business and develop amazing talent in your team.

Should I Use A PR Agency Coach Or Non Exec?

It really depends on what you need? A coach like me, has been in the trenches so really understands what it takes to run and grow a successful PR agency. A non-exec will bring broader and less specialised skills to the table. You are likely to be more established and mid sized before considering the non exec route.

About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob for PR Coaching?

Ann Pilkington

Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.

Ann Pilkington

Director, PR Academy

Amanda Williams

We were about to start the planning process for the year and wanted to work a business coach to be our conscience to ensure our plans became reality and actually make decisions! Rob is very straight forward (and sometimes tells us things we don't want to hear!). He provides sound advice in a clear and easy to understand way. He has a great insight into the stresses and strains of running an agency. 

Amanda Williams

MD, Storm Communications

Lisa French

Your email marketing really spoke to us. It showed you knew our business and guided us to solve some of the issues we faced (and it shows email marketing works!) - so we knew we needed to speak to you. You have given us a framework that gives us clarity and a way to solve the issues we face. For example, we didn't know how to find our niche and you showed us EXACTLY how to do this after many years of being stuck. We love being part of something bigger in the group calls. We also love your straight talking and you have great empathy with us.

Lisa French

MD, Truth PR

Are we a good fit to work together?