The Challenges Content Marketing Agencies Face
If you run a content marketing agency, you will be focused on creating great content for your clients. But are you clear about your niche and how to stand out in a crowded market? And are you allocating enough resources to grow your agency in a sustainable way? If all your time is devoted to delivering exceptional client work then, at some point, your agency is going to fall over. And if you don't have a clear niche, you are going to get lost in the 'race to the bottom'.
To prevent this from happening, you need to dedicate sufficient time and resources to create a visionary yet pragmatic plan with a clear niche and focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers.
Standing Out In The Crowd
If you want to win profitable work that you love doing then you need to develop a clear niche. Let's face it, the content marketing space is crowded. Differentiating yourself by being the cheapest or promising undeliverable levels of service are sure-fire ways of being unprofitable and winning the race to the bottom. This is plainly not a good strategy so you need to develop a clear niche. Niched agencies will always be able to charge higher fees than a generalist. After all, you wouldn't go to your GP for knee surgery and you would most certainly pay more to a knee specialist than a GP to carry out the operation – and the same is true for your agency.
If you want to build a sustainable content marketing agency with a solid set of products/services, a clear niche and a loyal client base, you need a plan, a clearly defined market differentiation and a great sales & marketing machine that generates a steady flow of new long-term customers. Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? Have you worked out and committed to a clear niche?
If you would like to have an initial chat with me, please click on the link below & book a FREE strategy call.
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 350 agencies to grow in a sustainable, profitable and enjoyable way.