Coaching for Content Marketing Agencies

The Challenges Content Marketing Agencies Face

If you run a content marketing agency, you will be focused on creating great content for your clients. But are you clear about your niche and how to stand out in a crowded market? And are you allocating enough resources to grow your agency in a sustainable way? If all your time is devoted to delivering exceptional client work then, at some point, your agency is going to fall over. And if you don't have a clear niche, you are going to get lost in the 'race to the bottom'.

To prevent this from happening, you need to dedicate sufficient time and resources to create a visionary yet pragmatic plan with a clear niche and focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers.

Standing Out In The Crowd

If you want to win profitable work that you love doing then you need to develop a clear niche. Let's face it, the content marketing space is crowded. Differentiating yourself by being the cheapest or promising undeliverable levels of service are sure-fire ways of being unprofitable and winning the race to the bottom. This is plainly not a good strategy so you need to develop a clear niche. Niched agencies will always be able to charge higher fees than a generalist. After all, you wouldn't go to your GP for knee surgery and you would most certainly pay more to a knee specialist than a GP to carry out the operation – and the same is true for your agency.

If you want to build a sustainable content marketing agency with a solid set of products/services, a clear niche and a loyal client base, you need a plan, a clearly defined market differentiation and a great sales & marketing machine that generates a steady flow of new long-term customers. Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? Have you worked out and committed to a clear niche?

If you would like to have an initial chat with me, please click on the link below & book a FREE strategy call.

What Can You Help Us With?

Having run my own successful marketing agency before selling up, I know the sector very well. Not only that, but having worked with hundreds of creative, PR and marketing agencies (including for example, Edelman) over the past 14 years, I have seen what works and what doesn't. I want to help you define a clear niche, build sales & marketing plans that generate profitable new clients, retain them for the long term and recruit, develop and retain the best staff.

How Do I Niche My Agency?

I think it is vital to niche your agency. A niche player will always win against a generalist. Do some analysis of your past work: The intersection of where you achieved your best results, where you made the most money and where you enjoy working will show you where your niche is. Have a read of my blog on this topic to learn more.

When Should I Use a Coach?

Many business owners think they should use a coach when their agency is not doing well but nothing is further from the truth. When you feel confident, that’s when you will be most willing to make an investment in the future of your agency and this is a great time to get some coaching support.

Think about an athlete – they use a coach to help them keep performing at their peak. The same should be true for your content marketing agency.

About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 350 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob?

Rob has been a 'critical friend' to me and my business for some years. A couple of years ago he knew I was struggling with defining my services and positioning and that my business was suffering as a result. He asked me one simple question that immediately gave me clarity, direction and a sense of purpose in my business, and set me on the road to my current success, running a business with a six figure turnover, travelling the world doing something I love and get well paid for it. What was that one question? You'll need to work with Rob to find out.

Steve Bustin

Public Speaking Coach

I decided to work with Rob since I have been running my business since 2011 but still I was doing everything and couldn't figure out how to grow. Rob helped show me the 'right way' and having a community of people I could talk to was also super beneficial. He helped me move away from solely relying on referrals to having a proper business development system in place.

Sonaya Williams

MD, The CEO Partner

Rob has been working with us for a few years and has helped us niche down and focus. As a result we got rid of some bad fit clients and our culture improved massively. Revenue has grown by 100% and more importantly, profit by 300%. Today we are completely different business and I can't recommend Rob enough!

Ronan Walsh

MD, Digital Trawler

Are we a good fit to work together?