A Step-By-Step Guide on Creating Sales & Marketing Messages That Move Contacts to Prospects & Prospects to Loyal Customers
Many agencies are not clear who their target customers are, why they buy from them, what their key challenges are and consequently, how you can truly help them.
Yet if you fully understand the needs and buying habits of your target customers you can define the sales and marketing activities required to move contacts through the sales funnel; from cold contacts to loyal repeat customers.
In this FREE guide you will learn:
- How to identify your Ideal Target Customer
- Understand what you are selling and what your client is buying
- The concepts of KNOW -> LIKE -> TRUST
- What a sales funnel is and why it is so important
- How to define and create your own sales and marketing funnel
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I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.