Are You A Niched Or Generalist Agency?

The Step By Step Guide To Helping You Identify Your Most Profitable Niche

A niched agency will almost always win against a generalist

A niched/specialist agency will always be able to charge higher fees, find clients more easily and win against a generalist (after all if you needed knee surgery would you go to your GP or would you go to a knee surgeon specialist? Which would you trust more?).

Having a clear niche is one of the smartest things you can do for your business. In this FREE short guide I outline the reasons WHY and the specific steps to take to find and communicate your niche. 

This is a crucial topic and one that affects every agency!

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About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob?

Lema Redjep

Rob is an excellent coach who worked with us on a number of key things including billings against targets, staffing issues, developing our vision which really helped define our 3-5 year strategy and regularly reviewing where we're at with our plan. He's an experienced coach, personable, and i would highly recommend him.

Lema Redjep

Operations Director, Cherry Pick People

Mandy Queen

I was looking for practical advice on how to improve the running of my agency. Rob has been there and done it, and made the mistakes! That experience proved invaluable. He gave me lots of great tips and advice on running an agency that I didn't know. He helped me create a plan and held me accountable. Being part of a group of agencies gave me a lot of reassurance that wee are all 'in the same boat'.

Mandy Queen

Owner, Mandy Queen PR

Simon Manuel

I went to Rob for coaching to help me decide which direction to take my business in. Rob applied a structured approach that enabled me to determine the best areas to focus on and the types of clients I should pursue. His advice was practical and easy to implement and he was a pleasure to work with. He was also an excellent sounding board when I had difficult decisions to make. I particularly valued the fact that he had previous experience in my sector. I have recommended Rob to friends and will continue to do so.

Simon Manuel

MD, Ink & Dots

Are we a good fit to work together?