A niched agency will almost always win against a generalist
A niched/specialist agency will always be able to charge higher fees, find clients more easily and win against a generalist (after all if you needed knee surgery would you go to your GP or would you go to a knee surgeon specialist? Which would you trust more?).
Having a clear niche is one of the smartest things you can do for your business. In this FREE short guide I outline the reasons WHY and the specific steps to take to find and communicate your niche.
This is a crucial topic and one that affects every agency!
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I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 350 agencies to grow in a sustainable, profitable and enjoyable way.