With this FREE book you'll learn how to:
- Define and attract your ideal customers
- Position your business to win more profitable clients
- Get paid what you're worth: Sell on value rather than time
- Deliver great customer service without having to over-service all the time
- Retain customers in the long-term with a powerful client retention strategy
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In my 15 years of being an agency business coach, I’ve come in contact with many different creative businesses. Time and again, I’ve seen that those agencies that understand how to properly manage client relationships consistently earn better profits, win (and retain) more of their ideal customers, and build a business that allows employees and owners alike to enjoy life outside the office too.
We train ourselves and our staff to be better at our jobs (e.g. design training, SEO training or "how to be a better writer") so why don't we give the same attention to developing skills around client and account management? Assuming as staff move up the agency ladder, they will naturally be good account managers is a BIG expensive mistake to make!
The cost of acquiring new clients can be 10 times that of keeping and growing an existing customer and the key to this is great account management, so if managing clients is part of your job and you are tasked with retention and growth of clients then download this FREE book on Improving your client management skills - it is a must read!
By the end of reading this book you will have 5 strategies for attracting & retaining your ideal clients and growing your agency in a sustainable way.
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.