A Step-by-Step Guide on How To avoid the feast or famine cycle in your agency
Most agencies go through the “Feast or Famine Cycle” at some stage in their development. But it’s only through learning to break free of this cycle that you can take your agency to the next level, scale it to greater heights, and reduce the stress you face every day as an agency owner.
When you don’t have a full order book, you’re compelled to try everything you can to win new business. If you do the right things then the process of focusing on business development eventually brings you to a place where suddenly, all your time is taken up with delivering work to clients. For a little while, things are going great! Until projects end and the cycle repeats!
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I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.