The 10-Step Selling System To Win Higher Value Clients & Start Increasing Your Profits

"Agencies who sell their time or fixed project fees will continue to struggle to be profitable"

6 reason to download this eBook:

  1. Value based pricing will have an IMMEDIATE impact on your bottom line
  2. Clients buy outcomes not your time, so learn to price and sell this way
  3. You will learn 10-steps to implement TODAY that will start increasing profits TOMORROW
  4. If you are at capacity then I'll show you how to get more Profitable Without Hiring More Staff
  5. Value-based pricing makes you look different to your competition
  6. Selling value creates a more harmonious relationship with clients and a happier workforce!

Simply complete the form below and I'll send it right over


If you sell your services based on time or project based fees, you devalue your offering, provide no real differentiation and open yourself up to discounting.  However, if you sell your services based on value, then you align yourself with your client and can charge more because they are now buying your creativity and strategy sand OUTCOMES rather than OUTPUTES and TIME.

This a big topic and I have spent many hours developing strategies to help agencies change the way they sell so that they move from being a time-based production line to a creative strategic partner with their customers. I have captured some initial thoughts in thie eBook.

About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob?

Ann Pilkington

Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.

Ann Pilkington

Director, PR Academy

Anita Waddell

We’ve worked with Rob for many years. Originally when my agency was very small - to help create (and keep on track) a business plan. Now he works with some of my team as well as the Directors, Rob challenges our thinking and provides different solutions to put into the mix. We’d happily recommend him.

Anita Waddell

MD, Agility Marketing

Amanda Williams

We were about to start the planning process for the year and wanted to work a business coach to be our conscience to ensure our plans became reality and actually make decisions! Rob is very straight forward (and sometimes tells us things we don't want to hear!). He provides sound advice in a clear and easy to understand way. He has a great insight into the stresses and strains of running an agency. 

Amanda Williams

MD, Storm Communications

Are we a good fit to work together?