

A step by step guide on how to identify and define your ideal customer
If we intimately understand who our customers are then we can more effectively engage with them because we understand 'what makes them tick'.
This is vital if you wish you could better target your potential clients with messages that really resonate with them. To do this you need to understand exactly who they are, what their top pains are and how they are most likely to engage with you - and then map your marketing messages to those pain points.
Producing targeted content is ever more important in a crowded market so REALLY understanding your customer is vital.
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About Rob
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.
Rob Da Costa
Why work with Rob?

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I have been working with Rob since founding my business 5 years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
David Miles
Founder, The PPC Machine

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As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.
Dan Young
MD, Shed Research

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Rob helped me move my pricing approach from a time-based model to a value-based model. It took a bit of convincing and courage but he was right to encourage me in this direction. The impact has been HUGE and we have seen our profits increase by 66% in just 12 months.
Anna Pedroza
MD, Pedroza Communications