A step by step guide on how to identify and define your ideal customer
If we intimately understand who our customers are then we can more effectively engage with them because we understand 'what makes them tick'.
This is vital if you wish you could better target your potential clients with messages that really resonate with them. To do this you need to understand exactly who they are, what their top pains are and how they are most likely to engage with you - and then map your marketing messages to those pain points.
Producing targeted content is ever more important in a crowded market so REALLY understanding your customer is vital.
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I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 450 agencies to grow in a sustainable, profitable and enjoyable way.