I know it can be really ‘lonely at the top’ when you run your marketing agency. And I also know how exhausting it can be!
So that’s what I want to focus on in this week’s episode of the agency Accelerator podcast. And to do that, I am going to share my own story of when I ran my agency and a few changes you can make so that you don’t feel everything sits on your shoulders. So you’re not permanently stuck in client service mode on the “Client Service Hamster Wheel of Doom”.
Time Stamp
[01:31] Why did we start our own agency? And what happens over the first year?
[02:00] The risks of organic growth (without a plan)
[03:30] My story into agency life of building a 25-person agency
[04:34] The consequences of a lack of a plan
[05:00] Taking control of your agency, being in control of your destiny and not letting external factors dictate the direction of travel
[05:51] What is your ultimate goal with your agency?
[06:53] Make time to deliver your plan by stepping off the client service hamster wheel of doom!
[07:30] Creating strong boundaries with your clients
[07:48] Changing your mindset
[08:26] Splitting your time across 3-time pots: REVENUE, STRATEGY & ADMIN
[11:09] You need to act and behave like the CEO of your agency, not a lowly paid employee
[11:40] The need for control can be disastrous
[13:31] One of the keys to being the CEO is to put a team in place
[14:21] Recognise where you are today and what changes you need to make
Quotations
“If you want to run a successful agency you need to act and behave like the CEO of your agency, not a lowly paid employee.” – Rob Da Costa
“You need to focus on your “superpower” that is the tasks only you can do.” – Rob Da Costa
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Useful links mentioned in this episode: