In part 2 (of 3) of this special series on podcasting we are discussing why guesting on other people’s podcasts is such a smart marketing strategy. Alex Sanfilippo joins me to explore how to identify and approach podcasts that you would love to guest on, as well as some Do’s and Don’ts. I learned a lot during this interview so I know you will too!

Time Stamp

[01:30] Introduction to Alex Sanfilipo

[03:08] Why is guesting on other people’s podcasts a good marketing strategy? And why are many big brand social media platforms jumping on the bandwagon?

[04:45] Why do people listen to podcasts?

[05:55] How do you find podcasts to potentially guest on?  Find your WHY first

[07:41] Where to find podcasts to reach out to

[08:40] Talk to your customers about what they listen to

[09:13] Some Do’s and Don’ts of reaching out to podcasts you’d like to guest on

[09:58] 1. Lead with value

[10:58] 2. Make a meaningful request with clarity of what you can add

[13:04] 3. Offer credibility (e.g. mutual connections)

[13:35] 4. Mention you will share the episode

[14:02] 5. Make it easy to say NO (to ensure you hear back)

[15:15] Do your reach first!

[18:41] Make sure your bio is relatable to the audience the podcast targets

[20:47] How do you measure the success of a podcast?

[23:38] Podcasts are great for building KNOW-LIKE & TRUST

[25:30] Create an intentional plan when starting out in your podcasting journey

[26:40] Services to support with podcast guesting

[28:17] What advice would you give your younger self, just starting out in business?

Quotations

“Know your why first, before you start reaching out to podcasts to guest on” - Alex Sanfilippo

“Lead with value first - be a person of value not of profit!” - Alex Sanfilippo

“Podcasting is about creating legacy rather than instant wins” - Rob Da Costa

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