Today we are discussing strategies on how to get yourself off the client service hamster wheel of doom. I love using this term because it perfectly encapsulates the scenario where you’re so busy servicing clients that you’ve got no time to breathe alone focus on the future of your agency and when we are permanently stuck in client service mode we can’t see the wood for the trees, so it’s an important topic that most agency owners find themselves stuck in at some point and if you want to grow, then you need to find a way to stop it and step off!

Time Stamp

[02:00] 2012 - my first adventure into the online world - and rude awakening!

[02:39] The first course I created (and it was a complete flop!)

[03:17] My 2nd course on sales and marketing (which also flopped)

[03:55] The 2 key lessons I learned after 2 flops (get clear on my niche and validate first)

[04:33] The importance of pre-selling your course or ideas before you start developing it

[05:03] The first course that (accidentally) was successful

[05:54] There is no such thing as passive income!

[06:26] Why I created my first online Mastermind programme

[08:06] Online content opens up an audience that I couldn't reach before

[08:26] Using Jobs to Be Done interviews to really understand your target audience’s needs 

[09:08] The concepts behind The Self-Running Agency 

[09:42] How the Self-Running Agency has morphed into a membership programme

[10:46] The time and money I wasted learning my lessons

[11:00] Why I use Kartra for hosting my programmes

[11:35] The number 1 way I market and sell my online programmes

[11:35] Focus on going deep with one or 2 courses, don’t go wide with lots of courses!

Quotations

“For anyone wanting to launch into the online world, go and talk to your audience and validate your idea first before you invest any time in developing your idea.” - Rob Da Costa

“There is no such thing as passive income - for every sale you make there is a ton of work needed behind the scenes.” - Rob Da Costa

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