In today's episode of ‘The Agency Accelerator Podcast’, I get together with Miranda Birch, founder of Miranda Birch Media; a company helping business tell stories to better engage with their clients. Today we talk all about the importance of storytelling in your marketing and also the value of great customer testimonials. This episode is packed with actionable items, so I know you're going to find it really useful and insightful.
01:22 Miranda Birch introduces herself, her background, and why she loves stories
03:01 The power of storytelling for agencies wanting to connect with potential and existing clients
06:07 What makes a good story
08:17 The role of customer testimonials in an agency’s sales process
13:28 The best format for testimonials
14:50 How to maximise the value of a video testimonial
16:14 What point should an agency approach a client for a testimonial
21:25 What to do when a client does not want their name published in relation to a testimonial
24:20 The do’s and don’ts of getting, interviewing and creating testimonials
26:15 Miranda’s new online courses about testimonials and how to capture stories that convert
32:38 The benefits of getting in front of the camera
35:40 Miranda’s advice to her younger self starting out in business
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