In today’s episode, we wrap up this mini-series on business development.
Today my focus on is why you shouldn’t rely on referrals and word of mouth for new business – especially in the current environment. I explore how to build proactive campaigns that engage with your target audience and move them through the sales process until they become a client.
1:10 Why doesn’t word of mouth referrals work as your major form of business development
1:35 The impact of remote working
2:00 The risk of relying on one form of new business
3:00 Most business development strategies have a medium to long term impact
3:30 One short term business development strategies strategy
4:00 The key is consistency and persistence
4:44 The importance of focus
5:00 My own experience with this podcast
5:50 The importance of niche and defining your ideal target customer
6:00 Meeting your audience where they are at
8:00 Addressing your ideal target customer’s “pains and gains”
8:25 Nurturing content
8:50 The 3 stages of your sales funnel
9:14 Don’t expect results in the short term but you need to start today!
10:08 Should you outsource business development?
11:15 Nurturing referrals and word of mouth
eBook: Finding Your Niche
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