For Freelancers, Consultants & Small Agencies

How to Increase Profits by 66% by changing your Pricing & Selling Model

Grow your capacity & increase your profits by adopting a value based pricing & selling strategy

  • Are you working super hard for your clients but not being as profitable as you would wish?
  • Do you over service clients (and they are still not happy!)?
  • How often are you increasing your prices?

I get it! It was an issue for me when I ran my agency and is an issue for many agencies that I work with. We work really hard to delight our clients yet they still want more or don't seem to value the work we deliver!

The thing is that traditionally agencies have sold their time or fixed project-based fees based on the tasks they are delivering but this approach no longer works. There is a fundamental mismatch between what the client is buying (certainly not your time or tasks) and what you are selling them.

There is a solution:

If you can align your product/service to the client's needs, desires, pain points and most importantly, the outcomes and impacts they are seeking, then you will be able to charge bigger fees, become more profitable and have stronger long term relationships with your clients. And in this course I am going to show you EXACTLY how to change the way you sell and deliver your service using a value based pricing and selling approach.

You will get life time access to this course so it won't be a huge drain on your time and you can use it a reference when you need it and YES these approaches will work for all kinds of agencies, including YOURS.

Here's What's Inside The Value Pricing & Selling Course

  • Look at the 3 traditional ways agencies sell, and why they are no longer fit for purpose
  • Outline the concepts of value selling and how this will build much stronger relationships with your clients
  • Outline the concepts of value selling and how this will build much stronger relationships with your clients
  • Teach you how to better understand your clients, so you speak their language - especially when selling
  • How taking a value pricing and selling approach will significantly increase your profits almost immediately
  • How and when to have the value conversation with your clients
  • How to use pricing anchoring to get the best deal from the client
  • Outline some common objections and barriers you may have about switching your pricing model to a value based model

By the end of this course, you will have some new tools, downloads and techniques to attract the ideal customers, confidently charge higher fees and generate more profits.

Imagine your agency with a set of clients that are more than happy to pay your fees because they really value what you deliver and can tie the outcomes and impacts of your work to their bigger business vision. With this course you will be taking the first steps towards better profits, longer term clients and a full order book.

Rob Da Costa

My Story

I started my marketing agency back in the early 90s with exuberant youthful optimism of growing a business that would give me control, flexibility, freedom and fantastic income.

Over the next 11 years we grew the agency to have 25 staff with turnover of about £1.5 million. However, as we grew, instead of giving me more flexibility and freedom, I found myself tied to the agency more than ever - with clients and staff looking at ME to solve their problems and support them.

I recall sitting in my corner desk and every day having 'wheelbarrows of crap' pilled onto my desk. I was dealing with tasks that didn't excite me (quality, HR, finance etc.) and felt I was taking one step forward and one step back - all the while with this feeling that my success was dependent on continued growth.

Something needed to change!

What I needed to do was first change my mindset and then focus on getting the structures in place to build a self-running agency. Now that doesn't mean an agency that could run without me but rather, an agency that would be more self-sufficient and less dependent on me, giving me the flexibility and freedom that I so craved!

Instead of making that change, I decided the best option was to sell the agency and move on. Now I don't regret that decision but if I could do it all again or go back and give my younger self some advice, I would say "focus on building a self-running agency that gives you flexibility, control, income and freedom."

The Self-Running Agency Implementation Group is born out of my own experience as an agency owner plus my time working with many hundreds of agency owners over the past 14 years, and seeing that they all share in the same aspirations and challenges as I did. Challenges we tackle in The Self-Running Agency Implementation Group.

  • Rob supported me to evolve our proposals and costings to sell on value rather than time. This has had a significant impact on the bottom line: after evaluating the profitability of the business, he has helped us increase profits by 66%.
    The contents of this course are based on sound practical ideas that I could begin using immediately
    - Anna Pedroza, Director, Pedroza Comms

30 Days Money Back Guarantee

If you are an agency owner that aspires to grow your agency and have the time to invest in this group, then I am confident you will get at least 10 times the value you invest in the programme but I want all my members to be 100% happy.

So provided you have engaged in the programme (booked your private coaching calls, watched the content and showed up to the group calls) yet for whatever reason you are unhappy, simply drop me an email within the first 30-days explaining why and I will refund you 100% of your investment.

Introduction to value pricing & selling

  • Lesson 1: Introduction to Value Pricing & Value Selling
  • Lesson 2: A brief history of agency pricing
Matching what the client is buying to what you are selling

  • Lesson 3: What is the client really buying from you?
  • Lesson 4: What is value pricing & selling and why is it so important to you?
  • Lesson 5: Understanding your customers
  • Lesson 6: The difference between inputs, outputs, outcomes and impact
The price is right!

  • Lesson 7: Setting your price
  • Lesson 8: Setting a pricing context
The value selling conversation

  • Lesson 9: When to have the 'Value' conversation with a prospect
  • Lesson 10: How to have the "Value' conversation
Frequently Asked Questions

  • Lesson 11: Questions and objections
Summary

  • Lesson 12: Summary & conclusions

FAQs

Below are some of the commonly asked questions about the programme

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

Who is the programme aimed at?

This programme is for freelancers, consultants and small agencies - anyone who wants to get a stronger pricing strategy and would like to learn how to increase their pricing.

This includes those delivering PR, Social Media, Web, Content, Digital, Marketing and Advertising.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Will this programme work for someone just starting out?

OMG yes!!!! In fact if you are just starting out, then this is the perfect programme to get your pricing strategy right from the start!

Will this course continue to be updated? And will I get access?

Yes! Once you are signed-up, all future versions of the content are free at no cost and you have lifetime access.