We are talking all about storytelling in today’s podcast and I am excited to be joined by Parul Banka from Caramel Coaching, who shares her personal story as a great example of the power of storytelling.

Why is using storytelling in your marketing so much more engaging and how is it going to make your messaging 22 times more powerful?

Find out in today’s episode.

Time Stamp

[01:55] Parul’s powerful story about surviving cancer

[04:00] Integrating work with joy and meaning

[04:56] All we have is today

[5:56] The meaning of Go Further, Faster

[7:03] How do you make sure you always live by this philosophy - even in your darkest days?

[7:45] Ask yourself - is it really important and aligned to your vision?

[8:50] You need to know your WHY

[9:00] Money is rarely the key reason WHY you do what you do

[9:44] What is storytelling?

[10:20] The difference between a CV intro and a storytelling introduction

[11:05] Research shows that when you use stories, your ability to be remembered increases by 22 times to standard messaging

[12:46] Why are businesses scared of using storytelling?

[13:55] Be willing to be vulnerable

[14:35] How can an agency use storytelling in its messaging?

[18:11] How do people find their stories?

[21:40] How do I practically use my story?

[23:10] How to make your story work in written content

[26:13] Parul has changed her niche - why and how did she do it?

[31:25] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“All we have is today.  Which brings a sense of urgency to get on and live your best life” - Parul Banka

“If you can understand your WHY you can stay connected to the important stuff” - Rob Da Costa

"When you use stories, your ability to be remembered shoots up exponentially" - Parul Banka

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