In today's episode, we dive deep into the power of lead magnets for growing your agency. You'll discover the strategies and techniques to create effective lead magnets that capture email addresses and nurture leads through the buyer's journey. We'll explore the importance of delivering quick value, creating compelling titles and descriptions, and promoting your lead magnets through various channels. Plus, we'll discuss the misconceptions about lead magnets and the benefits they bring to your agency. So grab your notepad and get ready to unlock the potential of lead magnets in this informative and actionable episode. Let's dive in!

Topics Covered In This Episode:

[00:00] We start by discussing one mistake agencies make: not building trust before asking for sales. We explore how a lead magnet can be used to show expertise and nurture prospects alongthe buyer’s journey

[04:21] Some misconceptions: you don’t needs lots of lead magnets and they don't have to be long; focus on one good one and market it consistently

[08:42] Create a form for visitors to input their name and email and use an email marketing system to trigger automation for follow-up. We also discuss other ways to promote the lead magnet

[10:25] Once they have downloaded a lead magnet, ofer the next step on their buyer's journey, such as a workshop or one-to-one call. This is the next microcommitment and is rarely the sale

Quotations

"No one is gonna ever buy from you until they know you, they like you and they trust you." — Rob Da Costa

"Any lead magnet you create needs to provide excellent value, give a really quick win to your audience, and it, of course, needs to solve a problem that keeps your audience awake at night." — Rob Da Costa

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