In today's episode, Brian Gerstner, founder of White Label IQ, joins Rob to share his expertise on how marketing agencies can leverage outsourcing to enhance their capabilities and fuel growth.

We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the systems required to make outsourcing work smoothly. 

Brian also touches on the impact of AI in the industry, making this episode a must-listen for agency owners looking to scale their businesses.

Topics Covered In This Episode:

[00:00] Introduction to the episode: Brian Gertser, shares expertise on incorporating outsourced labor and finding reliable partners. 

[01:47] Why Brian started an outsourcing agency

[03:35] Where do you start when considering outsourcing? Learn from your partners before you bring in fixed costs (such as staff)

[03:54] Tips on what tasks to outsource v what should be in-house?

[05:49] What systems & processes do you need in place to make outsourcing successful?

[07:40] How do you find the right partner?    

[10:25] What risks are there with outsourcing?

[13:56] Examples of projects you can outsource

[16:15] The importance of finding partners now

[17:33] How do I integrate partners into my in-house team?

[19:53] How is AI impacting the future of the marketing landscape?   

[23:20] What advice would you give your younger self?

Quotations

“If you really want outsourcing to work, you have to invest in the front end: treat them like an employee.” — Brian Gerstner

"We all need to build our pool of freelancers and outsource partners, so they're there when we need them. Don’t start looking for one when you need them now!” — Rob Da Costa

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