In this episode of the podcast we are exploring the differences between rural and city based agencies as well as regional differences across the UK.  We dig into the WOW Company’s new regional reports with Rory Spence.

Time Stamp

[01:06]  The advantages and disadvantages of city v rural agency and differences regionally

[02:01] The value of 3rd party market research data (i.e. The Bench Press Reports)

[03:09] Interesting findings from the regional research especially the pricing league table

[03:53] The UK average hourly rate for agencies is £91 but how does it differ in different regions?  Some surprising results!

[05:15] Gross Profit Margin analysis by region - again more surprising results

[07:44] Do you think the regional differences are caused because of mindset?

[09:02] Everyone can now compete with London Agencies!

[10:22] What are agencies planning to do with their offices in 2022?

[12:02] Lead with value to be able to charge higher fees (and compete with London agency pricing)

[14:11] Are agencies planning to recruit remotely?

[16:08] 83% want to keep their office yet 78% will recruit remotely!

[18:04] How do you embed culture with remote workforces?

[22:36] Rory shares his views on using freelance staff v in-house employees

[23:43] The impact of IR35

[25:15] External support to hiring people on your team

[27:49] What advice would you give yourself, just starting out in the agency world?

Quotations

“The average GP Margin for a UK agency is 44%” - Rory Spence, The WOW Company

“It doesn't matter where you are based any more.  Everyone is working remotely serving clients all over the world.” - Rob Da Costa

“73% of agencies are planning to keep an office” - Rory Spence, The WOW Company

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