Rob Da Costa:
Hey, everyone. Welcome to the Agency Accelerator, the podcast that helps you fast track your agency's growth and success. I'm your host Rob Costa. And in today's episode, we're diving into a topic that's rapidly reshaping the landscape of agency management, and that is AI coaches. As agencies, we're always on the lookout for tools and strategies to streamline our operations, boost our productivity, and stay ahead of the curve well. AI coaching might just be the game changer we've been waiting for. In the episode today, we'll explore how digital mentors are revolutionizing the way agencies operate from personalized strategy development to consistent training. We'll discuss the potential challenges and even peer into the future of AI in agency management.

Rob Da Costa:
Plus, I've got some exciting news to share about a cutting edge platform that's putting the power of AI coaching directly in the hands of agency owners just like you. So whether you're a seasoned agency veteran or you're just starting out, buckle up. You're about to get a glimpse into the future of AI management. And trust me, you're gonna wanna get on board. Otherwise, you are gonna get left behind. So let's get started, and let's jump into today's episode. I'm Rob Costa, and this is the Agency Accelerator podcast. As someone who has stood in your shoes, having started, grown, and sold my own agency, I know just how it feels in the ups and downs of agency life.

Rob Da Costa:
So this podcast aims to ease your journey just a little by sharing mine and my guests' experiences and advice as you navigate your way to growing a profitable, sustainable, and enjoyable business. Now I know I've talked about AI on a few episodes before, and let's face it, everyone's talking about AI. And if you're not, as I said in the intro, you're gonna get left behind. But today, I want to laser in the discussion and focus on the idea that all agencies and teams will soon have their own AI coaches and mentors. And when I say soon, I mean really soon. Imagine having a mentor who's available 247, who never gets tired and can process vast amounts of information in seconds. That's the promise of an AI coach for your agency. But what exactly does this mean in practice? Well, at its core, an AI coach is a sophisticated software system designed to provide guidance, analysis, and recommendations specifically tailored to agency management.

Rob Da Costa:
It's like having a seasoned agency veteran always at your side, but 1 who can also crunch the numbers at superhuman speeds. Here are some key aspects of what an AI coach and mentor can do for your agency. So the first thing I want to talk about is personalized guidance because unlike generic business advice, an AI coach can understand the nuances of running, growing, and working in an agency. It learns your business model. It learns your client base, your team structure, and your goals. This allows it to provide advice that is truly relevant to your situation. Now 1 of the most powerful aspects of an AI coach is its ability to learn and adapt. As your agency evolves, so does your AI mentor.

Rob Da Costa:
Now Now we all have biases and blind spots, but an AI coach can provide you with an objective viewpoint, challenging your assumptions, and helping you see opportunities or risks that you might have missed. And, of course, as your agency grows, your AI coach grows with you. It can help you navigate the challenges of scaling from managing large teams to handling more complex client situations. And, of course, it becomes very cost effective to give every employee their own AI mentor. And, of course, this also means that there's consistent learning throughout the whole agency. Another really key area is problem solving because if you're stuck on a tricky client situation or maybe you're unsure about pricing strategy, your AI coach is always there to brainstorm solutions, providing a soundboard that's informed by best practices and your agency's historical data. Now you might be wondering at this point, Rob, this sounds great, but how does it compare to having human mentorship? And the truth is that AI coaches aren't supposed to replace human mentors entirely. Instead, they complement human expertise.

Rob Da Costa:
Think of your AI coach as a powerful tool that enhances your decision making and your learning. It can provide rapid data driven insights, but you still apply your human judgment, creativity, and emotional intelligence to making the final call. The real magic happens when you combine AI coaching with human experience. The AI can handle the heavy lifting and provide initial recommendations, freeing you up to focus on the high level strategy and relationship building that truly drives agency success. The key takeaway here is this. AI coaches and mentors are not about replacing human intelligence in your agency. They're about augmenting it. I always say that AI gets us from 0 to 60 really quickly, and we have to get from 61 to a 100%.

Rob Da Costa:
These tools can help us work smarter, make more informed decisions, and ultimately build a more successful and sustainable agency. And when you start rolling out an AI mentor to your whole team, you're getting everyone on that same journey. Everyone's learning the same information, and that creates consistency throughout your agency. Today's episode is brought to you by the self running agency implementation group AI edition. This innovative platform is designed specifically to help agency owners grow their businesses with a unique twist. Instead of traditional human coaching, you're supported by Ask Rob Anything, a cutting edge AI agency coach and mentor. The self running agency implementation group AI edition represents a major leap forward in agency support. Here's what makes it special.

Rob Da Costa:
Well, first of all, you get 247 AI coaching because Ask Rob Anything is always available to answer your questions, provide guidance, offer insights any time of day or night, and no question is too big or too small. The content is completely geared to provide you with all the tools, templates, and learnings to grow in a profitable, sustainable, and enjoyable way. And AI is deeply embedded throughout all of the content. The AI coach is constantly updated with the latest industry trends and new learnings from me, ensuring that you always have access to current relevant information. So you can get high quality coaching and mentoring without the high Costa associated with human consultants. So whether you're looking to streamline operations, enhance your marketing strategies, or scale your agency, the self running agency implementation group AI edition powered by Ask Rob Anything is here to help guide you every step of the way. Now we're running a special offer this month as we launch the program. So don't miss the opportunity to revolutionize how you grow and manage your agency.

Rob Da Costa:
Visit the cost of coaching.co.uk forward slash self dash running dash agency dash aidash edition. Now I know that's a lot, but I'll put a link in the show notes. And here you can learn more and start your AI powered agency growth journey today. Now let's talk about an exciting opportunity, creating your own AI coach tailored specifically to your agency. This isn't science fiction. It's a reality that some agencies are already implementing, and it's becoming increasingly accessible. The concept is simple yet powerful. Imagine distilling your years of experience, your unique agency methodologies, and your agency's best practices into an AI that can provide guidance 247 for you and all of your team or even to support your customers.

Rob Da Costa:
Let's break down how you could go about doing this. So first of all, you're gonna create a knowledge base. So you start by documenting your expertise. This includes your strategies for client management, for project workflows, for pricing models, and even how you handle common agency challenges. The more comprehensive this knowledge base, the more effective your AI coach will be. Next, we need to look at data integration. So feed your AI coach with your agency's historical data. This could include past project outcomes, client feedback, financial performance, and team productivity metrics.

Rob Da Costa:
This data will help your AI coach understand your agency specific context. Now we need to create our customized AI model. So you may choose to work with developers to create a model that can interpret the knowledge base and the data that you've uploaded. This model should be able to understand your agency specific language and concepts. Or to make it even simpler, you can use a tool like I've used as a basis for Ask Rob Anything, which is called Coachvox. And I'll put a link to that platform in the show notes. And this makes the process much easier. Once we've done all of that, we need to start thinking about training and refinement because like any new team member, your AI coach needs training.

Rob Da Costa:
So start by asking it questions and refining its responses. The more you interact with it, the better it will become at providing relevant, actionable advice. And I can't tell you how important this step is and has been very important with me training Ask Rob Anything. For maximum efficiency, integrate your AI coach with your existing project management tools, your CRM, and other software. This allows it to provide real time insights based on current agency activities. Now you wanna set up your systems for your AI coach to learn from ongoing agency operations. So as your agency evolves, so should your AI coach. The benefits of having your own AI coach are numerous.

Rob Da Costa:
It can provide consistent advice aligned with your agency's values and methodologies. It can help train new team members, as I've said, ensuring best practices are followed across the agency. And perhaps Costa importantly, it allows you to scale your expertise beyond your own personal limits and your own time and energy. And that means we can scale and we can get work off our plates. Of course, creating your own AI coach is a significant undertaking. I don't wanna undermine that. It requires time, resources, and a commitment to ongoing refinement. But for agencies looking to scale whilst maintaining their unique approach, it could absolutely be a game changer.

Rob Da Costa:
In fact, this is exactly the kind of innovation that we've implemented with our store of anything in the self running agency implementation group AI edition. I've taken years of agency management experience and turned it into an AI coach that can support agency owners around the clock. Remember, the goal isn't to replace human judgment, but to augment it. Your AI coach becomes a powerful tool in your arsenal, helping you make better decisions faster and freeing you up to focus on the aspects of agency leadership that truly require the human touch. As we move further into the age of AI, having your own AI coach could become a significant competitive advantage. It's not just about keeping up with technology. It's about leveraging it to enhance what makes your agency unique. Let's wrap up today's episode by peering into the future and envisioning what AI coaches for agencies might look like in the coming years.

Rob Da Costa:
Now if any of this seems far fetched to you, just bear in mind that less than 2 years ago, we didn't really even know what AI was or certainly what chat gbt was, and look how fast things have evolved. So imagine waking up and starting your day with a personalized briefing from your AI coach. It's analyzed your emails, your alerts. It's reviewed your agency's performance metrics and prepared a set of strategic recommendations. And it started to answer your emails tailored specifically to your goals and challenges. As you begin your workday, your AI coach is there seamlessly integrated into your workflow. It's not just a separate tool, but an omnipresent assistant accessible through voice commands, chat interfaces, or even augmented reality displays. Need to make a quick decision on resource allocation? Your AI coach instantly provides data driven insights weighing factors that you might not have even considered and makes recommendations.

Rob Da Costa:
In client meetings, your AI coach works silently in the background, analyzing conversation patterns and client reactions. It provides real time suggestions for addressing concerns or identifying upselling opportunities, all discreetly delivered to your smart glasses or earpiece. The future AI coach isn't just reactive. It's proactive. It anticipates potential issues in project timelines, flags possible client dissatisfaction before it becomes a problem, and even suggests innovative campaign ideas based on emerging trends and your agency's unique strengths. But perhaps Costa excitingly, these AI coaches will foster collaboration between agencies. Imagine a network of AI coaches each learning from the successes and failures of thousands of agencies worldwide, sharing insights while maintaining client confidentiality. Your AI coach could tell you that agencies similar to yours have seen a 30% increase in client retention by implementing this specific strategy.

Rob Da Costa:
And let's not forget about creativity, the lifeblood for any agency. As I said before, AI coaches won't replace human creativity, but they will enhance it. They'll be able to generate mood boards, suggest unconventional marketing channels, or even help brainstorm campaign concepts by drawing connections between seemingly unrelated ideas. The AI coach of the future will be more than just a tool. It will be a true partner in your agency's growth and success. It will free you from the mundane, empower you with insights, and push you to new heights of innovation and efficiency. As I said at the beginning of this section, the future isn't as far off as you might think. With platforms like the self running agency implementation group AI edition and its ask Rob anything AI coach, we're already taking the first steps into this exciting new world of AI assisted agency management.

Rob Da Costa:
So there we go. Definitely food for thought. And like I say, painting that, I think, exciting. I know some of you might think that's a scary future. I think it's exciting. Isn't anywhere near as far as we might think. So hope you found this useful. Do go check out the self running agency AI edition and see for yourself how we're integrating AI into supporting our agency owners.

Rob Da Costa:
As I've heard you enjoyed this, if you found it useful, please do consider leaving a review. Make sure you've hit subscribe and share it with your colleagues. Otherwise, I will see you next Thursday for the next episode of the Agency Accelerator podcast.