Today we are diving into the struggles agency owners face when it comes to letting go and delegating responsibilities. Joined by special guest Rachel Gertz, co-founder of Louder Than Ten, we explore the typical growth journey and share common indicators that agency owners are ready to delegate. 

From the importance of project managers to building a brand that is not defined by the owner, this episode offers insights and advice to help agency owners transition from micromanagers to visionaries. Learn how to build a strong foundation for your agency's growth and overcome the hurdles of letting go.

Topics Covered In This Episode:

[00:54] Introduction to Rachel Gertz, co-founder of Louder Than Ten, helping agencies improve project management

[04:01] When should you hire your first project manager/account manager?

[07:10] Working on your mindset to learn to ‘let go’

[08:46] Separating the leader from the brand 

[11:04] Knowing when you are ready to let get.  Trust and communication

[14:01] Plugging the gap between the owner and the rest of the team

[16:50] What systems do you need to put in place to ensure you can consistently grow?

[21:40] Training your account managers to respond effectively to clients and not just be ‘people pleasers’!

[22:20] 5 answers you can give when a client asks ‘can you just…’.

[24:15] Can you train an AM to become a PM and vice versa?

[27:56] What are the basic tools and systems to put in place?

[31:54] What company KPIs should you share with your team?

Quotations

“Having a system of communication whereby individuals can pull insights from the person who is the knowledge holder can totally flip a dynamic and make delegation and scaling much easier.” — Rachel Gertz

"My belief is that project managers can make great account managers. However, not all account managers can make great project managers.” — Rachel Gertz

“The sooner we teach our teams to have a commercial mindset and understand what profit means, the better.” — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

"I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode." If that sounds like you, please consider the rating and review my show! This helps me support more people — just like you — to move towards a Self-Running Agency.
How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out.