Procrastination and perfectionism are two negative traits of agency leaders that stop us from getting things done - we often tell ourselves stories that something isn’t good enough or we’re not sure about it or we need to know more before we can create some content or launch a new product or service, and that keeps us stuck. So in today’s podcast I want to talk about one of my favourite expressions ‘done is better than perfect’.

Time Stamp

[01:26] The origins of ‘done is better than perfect’

[02:00] Perfectionism is a fast track to failure

[02:40] Getting something done is so much better than hanging on to it because you feel it isn't yet perfect

[03:28] When is good enough, good enough?  Your target audience will answer this question

[04:15] 10 reasons why you should get things done and off your plate

[04:29] 1. You get results faster!

[04:47] 2. Getting something done is overwhelmingly satisfying while perfection may keep us tweaking something forever.

[5:00] 3. Remember done is not over, you can still develop your craft, your idea, and your project

[05:16] 4. Done rather than perfect means you avoid paralysis

[05:43] 5. You're more realistic

[06:11] 6. You save time

[06:38] 7. You are more productive

[07:03] 8. You stop procrastinating

[07:25] 9. You overwork

[07:45] 10. Ultimately, you get burned out

[08:30] If you get lost in the detail then stop, and remind yourself of the context

[09:20] Understand your minimum standard and start there

[09:45] An example of getting a PDF guide designed

[10:43] Write DONE IS BETTER THAN PERFECT on a post-it and remind yourself of it frequently

Quotations

“No one is going to get rich off an idea that stays an idea (because you feel it isn't perfect yet).” - Rob Da Costa

“Take off your perfectionist hat and remind yourself of the purpose of the task at hand and who the audience is.” - Rob Da Costa

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