Breaking Through the Brick Wall – Strategies for Growing Your Marketing Agency

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April 27, 2023

On this episode of The Agency Accelerator, we delve into the common challenges marketing agencies encounter regarding growth. Rob provides insights into overcoming obstacles such as a lack of leads, inability to scale, cash flow and stagnant client growth. The podcast emphasises the importance of having a strong foundation for growth by delegating work (to ultimately work towards creating a self-running agency). 

Listeners will learn how to create a clear roadmap and maintain margins and how to take your team on the journey with you.

Time Stamp

[00:00] Introduction

[00:50] Overview of the common obstacles that marketing agencies face in terms of growth

[02:35] Importance of having a solid foundation for growth

[04:20] Difficulty in generating leads and closing deals

[06:10] Stagnant client growth and the challenge of scaling

[09:00] Importance of delegating work to build a self-running agency

[11:15] Tips for creating a clear roadmap for growth and maintaining margins

Quotations

“Without a clear roadmap, you’re driving a car without a destination in mind. You may eventually get somewhere, but it will take longer, and you might end up lost along the way." - Rob Da Costa
"Your job as a business owner is not to be the best at everything, but to be the best at delegating and building a team of experts around you." - Rob Da Costa
"Scaling doesn't mean just adding more employees, it means building a scalable business model that can support growth without sacrificing quality." - Rob Da Costa

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