It's totally possible with The Self-Running Agency Implementation Group 



It's totally possible & The Self-Running Agency Membership is your answer

Let me show you the EXACT steps to growing a profitable & sustainable agency WITHOUT YOU needing to be involved at every step of the way.

Before I Talk Any Further About The Implementation Group, Let Me Ask You A Question...

Does this Sound Familiar?

Let's cast our minds back to the reason why we started our own agency - we wanted CONTROL, FLEXIBILITY and FREEDOM. All things we didn't have in our 9 to 5 job.

Yet as we grow, the need for control ends up being at the expense of flexibility and freedom - indeed all of our clients want us to work on their accounts and our staff (if we have any) are dependent on us to make all the big decisions and often frustrate us because they lack initiative.

No matter what you have tried you feel like you constantly take one step forwards and one back.

It doesn’t have to be this way!

If you want to consistently grow a profitable and sustainable agency and one that is not 100% dependent on YOU, then you need to start by focusing on 3 key areas:


Develop an exciting living plan (and get everyone in your team to want to come on that journey with you)


Win a consistent flow of ideal target clients & retain and grow them


Grow a team of responsible 'adults' who are accountable and take responsibility 

Underpin this with the correct mindset (i.e. believing and knowing this is possible), and what this amounts to is ultimately building a Self-Running Agency: one that can grow sustainably and profitability whilst not being 100% dependent on you all the time.

Yet as the years pass, many agency owners find themselves further from this than ever!

Now many of us intellectually get this but putting it into practice is another thing altogether! That's why I created the Self-Running Agency Implementation Group and I'd love you to join us!

Once You Join The Implementation Group...

You'll work though your Success Roadmap that lays out exactly WHAT you need to do... and WHEN you need to do it. 


Finding Your Unique Niche 

You'll drill down into finding your unique niche and defining exactly who your ideal target customer is. 


Create a compelling Business Plan 

You'll create a compelling plan/roadmap so you are in complete control of your agency (despite what the world might throw your way!)


Put in place robust repeatable marketing strategies

You'll put in place a robust repeatable marketing system to deliver a constant stream of engaged leads and convert them into loyal repeat clients. No more feast or famine!


Grow a team

You'll learn the strategies to grow a winning team (in-house, remote or freelance) to take some weight off your shoulders!  This is supported by a set of best practice templates and tools 


Become Recession Proof

The programme is designed in a way that it will prepare you and your business for any changes to the broader economy. You'll be able to build systems which are guaranteed to help your business withstand a looming recession.


Get Work Off Your Plate

Once you have all the foundations in place, you'll be able to delegate work to free up your time to work less and/or focus on your 'super powers'!

Don't think you have the time to join?

And if you're thinking, "sounds great but I don't have time to join a group like this" (after all you already have too many plates spinning) then know that all you need to do is invest 60-mins a week to work through the content and then get direct feedback from me at every stage of your journey.

Don't have the time to join?

And if you're thinking, "sounds great but I don't have time to join a group like this" (after all you already have too many plates spinning) then know that all you need to do is invest 60-mins a week to work through the content and then get direct feedback from me at every stage of your journey.

Here's What's Inside The Implementation Group

Live sessions

ROADMAPPING 1-2-1 Call with Rob
  • Kick off your membership with a 1-2-1 call with Rob to identify your biggest challenges and map out your focus over the next 90-days
  • I want you to get some quick wins and also know where you need to focus your limited 'working ON the business' time

Value:  £950 

Live sessions

Weekly coaching calls
  • The membership includes weekly group coaching calls where I will dig into some training and also you can ask questions and network with other agency owners.  I know it can be lonely running an agency so networking & learning with a group of supportive like-minded agency owners is priceless

Monthly Value:  £1,196 

Your membership portal

Online Video Resources, Tools & Templates
  • You will have access to online videos resources, tools and 'plug & play' templates (including all new content added in the future)
  • So you never feel overwhelmed, this content is dripped to you over time to ensure you're putting all the right foundations in place, one step at a time
  • It literally gives you the steps you need to take to build your agency supported by proven templates and feedback from me

Total Value:  £5,600 

guest experts

  • Bi-monthly live trainings with industry leading guest experts
  • We  cover everything from Business Development, LinkedIn, Money, HR, partnerships, Succession Planning & much more

Total Value:  £499 

Continuous Support

  • Access to exclusive structured private members group
  • Directly connect & network with other agency owners. This is your first port of call when you’re looking to form profitable & reliable partnerships

Total Value:  £499

Your own agency coach

  • Get the benefit of support from an experienced coach (who started, grew and sold his own agency and went on to coach over 350 agencies) AT A FRACTION OF THE PRICE of private coaching (which currently is £950/month)
  • I'll be reviewing your work and giving you feedback at each stage of your Success Roadmap

Monthly Value:  £950

start your own business

Are You Ready to Move From:


  • Overwhelmed and working long hours
  • Stuck on the Client Service Hamster Wheel of Doom!
  • Lacking confidence & questioning how you can grow your agency
  • Wondering if & when you should hire?
  • Involved in every aspect of your agency
  • Getting lots of conflicting info and advice
  • Lurching from feast to famine
  • Worried about a looming recession   


  • Focused on the right tasks & a better work/life balance
  • Winning ideal respectful clients
  • Confident with a clear roadmap
  • Metrics to know when/if/who to hire
  • Focused on your 'superpower'
  • Guidance an agency expert who has stood in your shoes
  • Consistent growing revenues and profits
  • Building a recession proof agency
Sally Alexander

Sally Alexander, MD, Ambleglow

With Rob's support and guidance Ambleglow has evolved into a full service agency, drilled down on our niche, put systems in place to generate consistent new business, identified (and won) ideal clients, and had the group and Rob alongside us at every step of the way. This membership is worth 100 times the monthly fee!

My Story

I started my marketing agency back in the early 90s with exuberant youthful optimism of growing a business that would give me control, flexibility, freedom and fantastic income.

Over the next 11 years we grew the agency to have 25 staff with turnover of about £1.5 million. However, as we grew, instead of giving me more flexibility and freedom, I found myself tied to the agency more than ever - with clients and staff looking at ME to solve their problems and support them.

I recall sitting in my corner desk and every day having 'wheelbarrows of crap' pilled onto my desk. I was dealing with tasks that didn't excite me (quality, HR, finance etc.) and felt I was taking one step forward and one step back - all the while with this feeling that my success was dependent on continued growth.

Something had to change!

What I needed to do was first change my mindset and then focus on getting the structures in place to build a self-running agency. Now that doesn't mean an agency that could run without me but rather, an agency that would be more self-sufficient and less dependent on me, giving me the flexibility and freedom that I so craved!

Instead of making that change, I decided the best option was to sell the agency and move on. Now I don't regret that decision but if I could do it all again or go back and give my younger self some advice, I would say "focus on building a self-running agency that gives you flexibility, control, income and freedom."

The Self-Running Agency Membership was born out of this experience plus my time working with many hundreds of agency owners over the past 15+ years, and seeing that they all share in the same aspirations and challenges as I did. Challenges we tackle in The Self-Running Membership as we work through Your Success Pathway.

Is this Implementation Group Right for You?

  • Agency Owners between 1 and 25 staff
  • Ambitious freelancers who want to grow into an agency
  • Senior team members who are helping run the agency
  • One-person agency owners who don't want to hire staff
  • Freelancers who don't want to grow into an agency
  • Unambitious agency owners

Your Roadmap To A Self-Running Agency

It doesn't matter whether you are just starting out in your agency journey or have been running an agency for a number of years, every agency needs to follow a success roadmap.  Having worked with over 450 agency owners over 17 years, I've developed this 7-point roadmap that applies to agencies of every shape and size.  

This is Your Success Roadmap that you will work through with me when you become part of The Self-Running Agency.

Hear From The Members

Learn why Lisa and Fiona from Truth PR joined The Self-Running Agency Group & the key benefits achieved so far.


Fiona Kirwan

Joint MD

Hear why Amanda Williams from Storm Communications joined The Self-Running Agency Group.


Amanda Williams


What are the key benefits of joining the group? Richard Cook, MD of Champion Communications shares his experience.

Champion Communications

Richard Cook


Listen to what Tracey Stappleton from Spa PR had to say about being a member of The Self-Running Agency Group.

Spa PR Company

Tracey Stapleton


George Milne is the MD of charity marketing agency, Audience FC, listen to hear thoughts on being a member of The Self-Running Agency Group.


George Milne


Hear why Sonaya joined the membership, the benefits she has gained and her advice if you are sitting on the fence.

CEO Partner Logo

Sonaya Williams


You're a great fit for The Self-Running Agency if...

  • You feel you are taking one step forwards and one step back in your agency's growth
  • You are just at the beginning of your agency journey and want some support from an agency expert to get it right from the start
  • You have been running your agency for some time and now is the time to start really focusing on growth
  • You feel you are on this agency journey alone and could do with a sounding board and advice
  • You may have had some generic coaching support in the past but now want to work with an agency expert who has 'stood in your shoes'
In Addition To Everything Above, When You Become A Member

You'll Also Get Access To All Of The Below Bonuses!



Total Value: £498

You will get my best-selling client and account management mastery course that sells separately for £498 but you will get it included in your membership when you join today.  This is a standalone course that you can use for yourself and your team’s development.

Get this for FREE when you join THE MEMBERSHIP Today!



Total Value: £47

My agency clients often ask for recommendations for the best software tools apps and devices to aid productivity, so I’ve put them all together in this exclusive bonus guide to help you get focused and not waste any time researching and use best-of-breed tools 

Get this for FREE when you join THE MEMBERSHIP Today!



Total Value: £147

This bonus is a crucial one if you ever need to present in front of clients, whether that be in a formal pitch or presenting your next quarters plans via zoom call. You will get access to the secrets of a great presentation or talk, how to overcome nerves and how to structure a great presentation.

Get this for FREE when you join THE MEMBERSHIP Today!



Total Value: £299

The customer service course digs into the core techniques of managing clients including getting your service levels in line with the fees you charge, questioning & listening skills and dealing with different types of difficult clients and how to give challenging feedback.

Get this for FREE when you join THE MEMBERSHIP Today!



Total Value: £197

Community is such a big part of the membership and so you have access to the complete membership directory where you can network and refer with your fellow members. This is where you can start building those lasting partnerships.

Get this for FREE when you join THE MEMBERSHIP Today!



 £247 (+VAT) 

  • Summer Sizzler Offer - Get 1-month For FREE!*
  • Access to Agency Foundations Content 
  • Access to Agency Growth Content 
  • New content added weekly
  • Feedback from Rob at each stage
  • Twice monthly group Q&A Coaching Calls 
  • Live Expert training
  • Private Members-Only Discussion Group

* Pay for July and Get August for FREE!

*Based on a 6-month Min commitment to grow your agency

Hear From More Members

Listen to what Tracey Stappleton from Spa PR had to say about being a member of The Self-Running Agency Group

Spa PR company

Tracey Stapleton


George Milne is the MD of charity marketing agency, Audience FC, listen to hear thoughts on being a member of The Self-Running Agency Group


George Milne



Below are some of the commonly asked questions about the programme

How long am I committed once I join?

The initial programme is for 7 months (to work through each stage of your Success Roadmap)and then we switch to a monthly membership and you can stay for as long as you want.  If you find the membership isn't providing value then you don't have to continue, just email me with 7 days notice and we'll cancel your membership.  However, we have had members in the program for years as they continue to get value from me, the content and the rest of the community.

Who is the Membership aimed at?

This Membership is for ambitious owners and senior staff whose agency is typically between £100k and £1m in revenue and wish to grow their agency in a sustainable way.

This includes agencies delivering PR, Social Media, Web, Content, Digital, Marketing and Advertising. And both online and 'brick and mortar' agencies.

The typical members has between 1-20 staff but many 1-person agency owners are also in the membership - learning from both me and others who have gone before them.

Do the strategies taught in the Group work for all types of agency?

YES, YES and YES. Often agency owners think their situation, product or market is unique but having worked with over 350 agencies in the past 15 years I can tell you that we are all facing the same challenges. The strategies you will learn in this programme WILL work for your agency provided you are willing to put the time and effort in to learn and implement them. You will have an expert coach at your side at 1/8th of the price!

Will this Membership continue to be updated? And will I get access?

Yes!   This will be the flagship Da Costa Coaching programme and new content is added every week.

So whilst you are still a member you will have access to all the existing and new content.

What if you are covering an area I am not interested in?

Through a lot of research and 30+ years of working in the agency world, I've put together Your Success Roadmap which covers Agency Foundations and Agency Growth, and I encourage you to work through the content in a linear fashion even if you feel you already have done the work. This will give you a great benchmark to road test every aspect of your agency and refine & improve it before moving onto the next part of the content.

I guarantee that if you skip a section you will have to try and reverse engineer things later on which is much more painful than doing the work in a linear fashion.

Will this Membership work for someone just starting out?

There is no better time than when you are starting out and have a 'blank page' to get all aspects of your agency in place and create an infrastructure for consistent growth.  So if you're just starting out and are ambitious to grow, then this membership will be a great fit for you.

How often will we meet as a group?

The Self -Running Agency Implementation Group meets once a week for 1 hour + an additional 6 live expert trainings per year. You also have access to me to review your work and access to the other members through our private discussion forum.

Can I have more than one person join The Self-Running Agency Membership?

Yes - you can have up to 2 people join from one organisation.  If you wish to have more than this join then let me know and you will be able to get a substantial discount on further members