Support for PR Agencies

The Challenges PR Agencies Face

If you run a PR agency then you will be focused on creating great campaigns for your clients. But are you allocating enough time to grow your agency in a sustainable way? If all your time is devoted to delivering exceptional client work then, at some point, your agency is going to fall over.

To prevent this from happening, you need to allocate sufficient time and resources to create a visionary yet pragmatic plan, focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers. While you’re at it, you also need to manage your team, watch the cashflow and profits and fend off the competition by creating a clear niche and USP for your agency.

Measuring ROI

Every client you work with wants to know how to measure the success of the PR campaign you are running for them, so it's vital that we talk about and report on OUTCOMES and IMPACT of a campaign rather than the INPUTS (tasks) and OUTPUTS (deliverables). At the end of the day, the client doesn't care if you spent 10 hours or 100 hours to secure a piece of coverage, but they do care about the resultant coverage and the impact it will have for their business.

If you want to build a sustainable PR agency with a solid set of products/services and a loyal client base, you need a plan, a clear market differentiation and a great sales & marketing machine that generates a steady flow of new long term customers. Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? A cliché perhaps, but it’s so true.

What Can You Help Us With?

Having run my own successful PR agency before selling up, i know the sector very well. Not only that but having worked with 100s of PR agencies (including for example, Edelman) over the past 14 years, I have seen what works and what doesn't. I want to help you grow your profits by winning ideal clients, retaining them for the long term and recruiting, developing and retaining the best staff.

What Sized Agencies Do You Specialise In Working With?

I have worked with one-man bands up to agencies like Karmarama. Most of my clients are typically between 2 and 30 staff. That means I am usually working with the founder and /or senior team to help set a laser focused strategy, win new business and develop amazing talent in your team.

Should I Use A Coach Or Non Exec?

It really depends on what you need? A coach like me, has been in the trenches so really understands what it takes to run and grow a successful PR agency. A non-exec will bring broader and less specialised skills to the table. You are likely to be more established and mid sized before considering the non exec route.

About Rob

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 350 agencies to grow in a sustainable, profitable and enjoyable way.

Rob Da Costa

Why work with Rob?

Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.

Ann Pilkington

Director, PR Academy

We were about to start the planning process for the year and wanted to work a business coach to be our conscience to ensure our plans became reality and actually make decisions! Rob is very straight forward (and sometimes tells us things we don't want to hear!). He provides sound advice in a clear and easy to understand way. He has a great insight into the stresses and strains of running an agency. 

Amanda Williams

MD, Storm Communications

Your email marketing really spoke to us. It showed you knew our business and guided us to solve some of the issues we faced (and it shows email marketing works!) - so we knew we needed to speak to you. You have given us a framework that gives us clarity and a way to solve the issues we face. For example, we didn't know how to find our niche and you showed us EXACTLY how to do this after many years of being stuck. We love being part of something bigger in the group calls. We also love your straight talking and you have great empathy with us.

Lisa French

MD, Truth PR

Are we a good fit to work together?