Do You Want To Build An Agency That Is Less Dependent On You?

Imagine having the flexibility & freedom you hoped for when you started your agency WITHOUT losing control

The Self-Running Agency Implementation Group is Your Answer

The Self-Running Agency Implementation Group is Your Answer

Let me show you the EXACT steps to growing a profitable & sustainable agency WITHOUT you needing to be involved at every step of the way

Welcome To The Self-Running Agency Implementation Group

Dear Frustrated Agency Owner,

Let's cast our minds back to reason why we started our own agency - we wanted CONTROL, FLEXIBILITY and FREEDOM. All things we didn't have in our 9 to 5 job.

Yet as we grow, the need for control ends up being at the expense of flexibility and freedom - indeed all of our clients want us to work on their accounts and our staff are dependent on us to make all the big decisions and often frustrate us because they lack initiative.

Then something big comes along to derail us (e.g. Coronavirus) and we are back to square one!

Sound familiar?

Yet, it doesn’t have to be this way.

If you want to consistently grow a profitable and sustainable agency and one that is not 100% dependent on YOU, then you need to start by focusing on three key areas:

  1. Develop an exciting living plan (and get everyone in your team to want to come on that journey with you)
  2. Win a consistent flow of ideal clients  
  3. Grow a team of responsible 'adults' who are accountable and take responsibility 

Underpin this with the correct mindset (i.e. believing and knowing this is possible), and what this amounts to is ultimately building a Self-Running Agency: one that can grow sustainably and profitability whilst not being 100% dependent on you all the time.

Yet as the years pass, many agency owners find themselves further from this than ever!

Now many of us intellectually get this but putting it into practice is another thing altogether!  That's why I created The Self-Running Agency Implementation Group and I'd love you to join us!

Inside the group you'll learn a system that lays out exactly WHAT you need to do... and WHEN you need to do it.  

  • You'll get your team stepping up and taking on responsibility and most importantly, taking some weight off your shoulders
  • You'll get a consistent pipeline of ideal customers.  No more FEAST or FAMINE 
  • You'll create an exciting plan that everyone is motivated and focused on delivering, and it will show you the pathway to regaining the flexibility and freedom that you so crave

And if you thinking "sounds great but I don't have time to join a group like this" (after all you already have an overflowing plate!) then the very first module of the programme is going to teach you how to win back 30-minutes a day which you can use to work on this programme which means working on your business.

Read on to learn more about the Implementation Group.

Here's What's Inside The Implementation Group

Your Own Agency Support Coach

Get the benefit of 1-2-1 coaching from an experienced coach (who started, grew and sold his own agency and went on to coach over 300 agencies) AT A FRACTION OF THE PRICE.

The programme includes a road-mapping / planning coaching call with Rob.

Group Support

The programme includes monthly group coaching calls where you can pose questions and network with other agency owners . Plus, we have expert guest trainers 4 times a year. covering everything from how to use Linkedin, Money, Succession planning and much more.

You also have access to a private members-only discussion forum to post questions, overcome obstacles, share successes and access previous group call recordings.

Select Dynamic field
Over 30-Hours Of Online Video Resources

You will have access to over 30-hours of online videos resources, tools and templates(including all new content added in the future) as well as tools and templates.

You also have access to set of training courses that you can share with your team to help train and develop them.

So Much More Than Online Training

Research shows that as few as 15% of course students actually complete an online course. I have seen it myself, so I have set out to create a hybrid programme to support you to complete the programme.

This programme consists of a combination of 1-2-1 calls with Rob, monthly LIVE Q&A sessions & expert guest trainers, access to an agency community, where you can ask and answer questions.

Grow Your Agency With Confidence And Clarity

30+ hours of online resources & trainings (plus updates)

Onboarding / roadmapping coaching session with Rob

Monthly group sessions plus expert trainers to ask questions, network & create accountability

Rob Da Costa

My Story

I started my marketing agency back in the early 90s with exuberant youthful optimism of growing a business that would give me control, flexibility, freedom and fantastic income.

Over the next 11 years we grew the agency to have 25 staff with turnover of about £1.5 million. However, as we grew, instead of giving me more flexibility and freedom, I found myself tied to the agency more than ever - with clients and staff looking at ME to solve their problems and support them.

I recall sitting in my corner desk and every day having 'wheelbarrows of crap' pilled onto my desk. I was dealing with tasks that didn't excite me (quality, HR, finance etc.) and felt I was taking one step forward and one step back - all the while with this feeling that my success was dependent on continued growth.

Something needed to change!

What I needed to do was first change my mindset and then focus on getting the structures in place to build a self-running agency. Now that doesn't mean an agency that could run without me but rather, an agency that would be more self-sufficient and less dependent on me, giving me the flexibility and freedom that I so craved!

Instead of making that change, I decided the best option was to sell the agency and move on. Now I don't regret that decision but if I could do it all again or go back and give my younger self some advice, I would say "focus on building a self-running agency that gives you flexibility, control, income and freedom."

The Self-Running Agency Implementation Group is born out of my own experience as an agency owner plus my time working with many hundreds of agency owners over the past 14 years, and seeing that they all share in the same aspirations and challenges as I did. Challenges we tackle in The Self-Running Agency Implementation Group.

Your Pathway To Your Self-Running Agency

Win Back Time

I recognise that we are all pushed for time so you'll start the program by learning how to win back 30 minutes a day to work on your agency

An empowered Team

Key to building your Self-Running Agency is to empower your team: ensuring they step up, are accountable and take responsibility

Clarity on where you are headed

A clear 12-month plan that you excites you and your team

Strategy To Consistently Win New Ideal Clients

A sales and marketing machine that is delivering results

Hear from Current & Past Members

Learn why Lisa and Fiona from Truth PR joined The Self-Running Agency Group & the key benefits achieved so far

Fiona Kirwan

Joint MD

Hear why Amanda Williams from Storm Communications joined The Self-Running Agency Group

Amanda Williams


What are the key benefits of joining the group? Richard Cook, MD of Champion Communications shares his experience

Richard Cook


What's Included in Each Module of The Programme?

3 Modules of over 30-hours of video lessons, tools and templates

  • I know you are already busy so let’s find an hour a day to work on your agency
  • The importance of having thinking time
  • The TICK Process – how to focus your time
  • How to use the discussion forum

Planning for the Future

  • The importance of a plan so you know where you are headed
  • How to create a living and motivating your vision
  • Sharing your plan and getting everyone’s buy-in
  • Keeping your plan alive

Winning Ideal Clients

  • The importance of, and how to define your market niche
  • Defining your ideal target customer so you understand their ‘pain’ and why they buy from you
  • Your pricing strategy – using a value pricing and selling approach
  • Making your website work for you – creating a lead generation machine
  • Everything you need to know to grow your email list and put an email marketing strategy in place
  • Building your content strategy and content plan
  • Master training on how to use LinkedIn for business development (expert training)
  • The importance of partnerships and how to identify partners that deliver leads
  • How to qualify prospects (without using your time!)
  • Process, tips and advice on how to convert prospects into customers
  • Now you have won your client, let’s ensure you retain and grow them

Developing Your Team

  • Introduction to building a team
  • Should you grow a team? If you decide to here are some key points to bear in mind
  • Recruitment (expert training)
  • Creating clarity with clear roles & responsibilities – how to create and use them
  • Effective delegation
  • How to run an appraisal and set objectives
  • Ensuring your team step up – creating accountability
  • Creating a management team - why you should do this and how to run your management meetings

Is this Programme Right for You?

  • Agency Owners with more than 1 member of staff
  • Ambitious freelancers who want to grow into an agency
  • Senior team members who are helping run the agency
  • One-person agency owners who don't want to hire staff
  • Freelancers who don't want to grow into an agency
  • Unambitious agency owners

30-Day Money Back Guarantee

If you are an agency owner that aspires to grow your agency and have the time to invest in this group, then I am confident you will get at least 10 times the value you invest in the programme but I want all my members to be 100% happy.

So provided you have engaged in the programme (booked your private coaching calls, watched the content and showed up to the group calls) yet for whatever reason you are unhappy, simply drop me an email within the first 30-days explaining why and I will refund you 100% of your investment.

Current Bonuses

Right now you can grab a few value added bonuses for FREE

Training Resources For All Your Team

In addition to the video resources to support you to build your Self-Running Agency. You will also get access to a separate training library of courses that you can use to develop your team as part of their personal development.

Right now, the courses include:

  • Client & Account Management (Value £498)
  • Presentation Skills (Value £197)
  • Value Pricing & Selling (Value £249)
  • Customer Support (Value £249)
On-going Access

Currently, I am offering members LIFETIME access to this programme. That means you can continue to join the monthly calls and get access to all the content, including all new content, for as long as you wish!

Active Discussion Forum

Membership to an active discussion forum where you can ask me and the other members questions, support others and share successes. This is also where you will find all the group call recordings and news about the programme.

Start Today!

Choose Your Annual Membership Below

There are 2 payment options

Pay in full and save £114


Single Payment

(12-month membership, annual payment)

  • Onboarding / roadmapping call with Rob
  • Ongoing access to all content
  • Monthly group calls & live expert training
3 x Payments


per month for 3 months

(12-month membership, annual payment)

  • Onboarding / roadmapping call with Rob
  • Ongoing access to all content
  • Monthly group calls & live expert training

More from Current & Past Members

Listen to what Tracey Stappleton from Spa PR had to say about being a member of The Self-Running Agency Group

Tracey Stapleton


George Milne is the MD of charity marketing agency, Audience FC, listen to hear thoughts on being a member of The Self-Running Agency Group

George Milne



Below are some of the commonly asked questions about the programme

How much does the programme cost?

2021 pricing includes 2 options: 1 x payment of £1857 or 3 x payments of £647.

Who is the Group aimed at?

This Implementation Group is for ambitious owners and senior staff whose agency is typically between £150k and £2m in revenue and wishes to grow their agency in a sustainable way.

This includes agencies delivering PR, Social Media, Web, Content, Digital, Marketing and Advertising. And both online and 'brick and mortar' agencies.

Do the strategies taught in the Group work for all types of agency?

YES, YES and YES. Often agency owners think their situation, product or market is unique but having worked with over 250 agencies in the past 13 years I can tell you that we are all facing the same challenges. The strategies I will teach you in this programme WILL work for your agency provided you are willing to put the time and effort in to learn and implement them. You will have an expert coach at your side at 1/8th of the price!

Will this course continue to be updated? And will I get access?

Yes! This will be the flagship Da Costa Coaching programme and it will be updated on a regular basis.

During the last cohort i added over 6 hours of new video lessons and many new tools and templates.

Once you are enrolled and whilst you remain a member, all future versions of the content are free at no cost.

What if you are covering an area I am not interested in?

Through a lot of research this programme focuses on three key areas that every agency owner needs in their agency.

  • Having a clear roadmap 
  • Creating a consistent pipeline of new ideal target client
  • Enabling staff to perform at the top of their game so they can step up and relieve you of some day to day responsibilities

Will this programme work for someone just starting out?

No, this programme is aimed at agency owners who have at least 1 team member and aspires to grow their agency to the point where they can take a slight step back.

How often will we meet as a group?

The Self -Running Agency Implementation Group meets once a month for 1 hour + an additional 4 live expert trainings per year. You also have a 1-2-1 onboarding/roadmapping with me during the programme.

Can I have more than one person join The Self-Running Agency Implementation Group?

Yes - you can have up to 2 people join from one organisation